Despite several approaches to recover the ground truth subjective quality score from noisy individual ratings in subjective experiments have been explored in the literature, there is still room for improvement, in particular in terms of robustness to noise. This paper proposes a new approach that combines the traditional maximum likelihood estimation framework with a newly proposed regularization term, based on information theory concepts, that is meant to underweight surprising ratings of the quality of a given stimulus, looked at as a noise manifestation, in the final analytical expression of the recovered subjective quality. Computational experiments show the higher robustness to noise of our proposal when compared to three state-of-the-art methods.