Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows::Musk and X CEO Linda Yaccarino have recently stated that most of the company’s top-spending advertisers from last year have returned.

  • @arc@lemm.ee
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    102 years ago

    I live in Ireland so there was always limited advertising on Twitter. There might be the odd campaign but it was blessedly free of ads in general. Then one day I logged in and it was a tidal wave of hot garbage - ads in Turkish, trade fairs in Chinese provinces, African NGOs etc. Just absolutely irrelevant bottom of the barrel dreck every 2 or 3 tweets in the feed. No matter how much I blocked there was more just like it.

    I don’t know if this was an aberration, a bug or a cynical attempt to screw over advertisers by draining their wallets. I just uninstalled Twitter and used the web version with an ad blocker. I don’t even see this shit any more. I wonder if the advertisers are still getting charged though. I hope they are though since paying $$$ for minimal engagement might convince them how worthless the platform is.

  • @resin85@lemmy.ca
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    412 years ago

    Visa, for example, spent $10 in the 12 weeks to October 6, compared to $77,500 during the same period last year, according to Sensor Tower’s data.

    I’m no business genius like musk, but I’m gonna take a guess that wouldn’t even pay the bills for the ridiculous X sign he put on the roof and then had to take down.

    • @blady_blah@lemmy.world
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      22 years ago

      That seems like really low numbers. Ex-Twitter is (in theory) a multi-billion dollar company and Visa should be a “whale” of a client… $77.5k is nothing for advertising revenue. A drop in the expense budget. That’s not even one software engineer. How does the company stay afloat if numbers look like that?

    • @crystalmerchant@lemmy.world
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      122 years ago

      Why pay the $10? If you’re going to drop from 77k to 10 you might as well drop to zero, right? There must be some nuance or legalese around this that I don’t understand

      • @trigonated@lemmy.world
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        172 years ago

        Isn’t $10 the monthly subscription fee or whatever it’s called? Maybe they just want to keep that checkmark besides their name.

        • @funkless_eck@sh.itjust.works
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          232 years ago

          brand protection campaign. You run a minimal spend on every CDN on your trademarks as a method of ensuring each platform connects and protects your name back to your business entity

      • @neptune@dmv.social
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        102 years ago

        It’s probably baked into their contract that there is a fee or other penalty for canceling. Or maybe an AI just decided $10 was slightly more optimal than 0. Or perhaps the contract period ended minutes after the billing period.

  • @Destraight@lemm.ee
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    212 years ago

    Oh wow you can’t even read the news article unless if you sign up for it. That is so stupid

  • @BigBlackCockroach@lemmy.world
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    2 years ago

    Lmao Elon 😂

    BTW all his escapades are the biggest unpaid marketing campaign in recent history. He may not be doing it deliberately but clearly it’s working, media, and people continue to talk about Musk. This free puiblicity makes his businesses more likely to succeed as people are aware of every step he takes including new businesses.

    After careful consideration I revise my statement: Elon is the smartest person in the world as he has the most money. Just like McDonald’s has the best food as they’ve got the most sales.

  • Wothe
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    62 years ago

    No ad is even better, but thats a impossible mission.

  • AutoTL;DRB
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    92 years ago

    This is the best summary I could come up with:


    Ebiquity, which works with 70 of the top 100 top-spending advertisers, according to media research company COMvergence, said that just two of its clients had purchased ads on X last month.

    Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino who said in an on-stage interview last month that “90% of the top 100 advertisers have returned to X in the last twelve weeks alone.”

    An X spokesman clarified that the 90% figure referred to X’s 100 top spenders from the prior year, and declined to publicly comment about Ebiquity’s findings.

    Twitter’s largest clients have typically also been among the biggest spending global advertisers, such as Amazon, Unilever, Coca-Cola, and IBM, Bloomberg previously reported, citing data from the analytics firm Sensor Tower.

    A number of advertisers have stopped or drastically reduced their spending on X over the past year, amid concerns about the content it hosts and the general reliability and effectiveness of its ad platform.

    A review of data from Sensor Tower conducted by progressive watchdog group Media Matters found that while some advertisers had technically returned to purchasing ads on X, they were doing so at just a fraction of the level of their previous spend.


    The original article contains 535 words, the summary contains 203 words. Saved 62%. I’m a bot and I’m open source!

  • PeleSpirit
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    152 years ago

    When it says advertising, it always makes me think they mean product placement in the comments.

    • YⓄ乙
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      192 years ago

      Not uplifting enough. He still got Tesla , space x and tons of other companies he has invested in.

      • @Fades@lemmy.world
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        182 years ago

        Tesla is under investigation for lying about range numbers, Twitter sees most advertisers leave and gets hit with disinfo/bigotry lawsuits and also mistreatment of employees, there are rumors of the gov taking a deeper look at spacex’s starlink situation

        Nothing of Elon’s is in a great place right now. Tesla has been losing market share after blowing their insane lead in the EV game, Twitter a sinking ship, space x is the only thing that is remotely stable and forward facing but even with that Elon’s pandering to Putin has put that at risk.

  • Jeremy [Iowa]
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    142 years ago

    “Most” seems to be doing some incredibly generous work here.

  • @Ashyr@sh.itjust.works
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    152 years ago

    It’s paywalled and I’m a little confused by the apparent disparity between the title and the claim that most of the advertisers have since returned?

    Which is it?

    • @Buffalox@lemmy.world
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      192 years ago

      I am sure you can trust everything out of X. Just like you can trust Musk. If I remember correctly he claimed it was the Jews 😱 who were to blame for the decline in X advertisements. I guess he correctly identified the problem and fixed it. /S 😆

      • @Ashyr@sh.itjust.works
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        2 years ago

        Yeah, I have no trust in Musk or X. I’m just trying to understand the actual circumstances. Just because I want X to fail and Musk to go bankrupt, doesn’t mean I should uncritically examine headlines that conform to my hopes and expectations.

        Edit: So the full story is the major advertising conglomerate is all but calling X and Musk liars. Delicious.

    • @scarabic@lemmy.world
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      202 years ago

      The claim in the headline is based on one agency seeing only 2 of its 28 clients using X.

      The X statement says that about 90% of its biggest spenders from last year are advertising again.

      These could both be true. My opinion is that the first doesn’t mean much and the second is damn lies.

  • @Buffalox@lemmy.world
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    2 years ago

    just two of its clients had purchased ads on X last month. That was down from 31 brands in September last year,

    This is a drop we have not seen before for any major advertising platform,

    Come on Elon, you got this. 😜

    Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino

    Yes that’s what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
    Remarkable how much Elons tactics for the past few years remind me of Trump.

    • @lolcatnip@reddthat.com
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      192 years ago

      Remarkable how much Elons tactics for the past few years remind me of Trump.

      He’s just the Gen X version of Trump.

    • @Sarcastik@lemmy.world
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      22 years ago

      Ebiquity said its analysis appears to contradict statements made by X CEO Linda Yaccarino

      Yes that’s what I thought, a bit of reality distortion and gas lighting the public will surely solve this. 😋
      Remarkable how much Elons tactics for the past few years remind me of Trump.

      I think it’s called lying