Meta given 30 days to cease using the name Threads by company that trademarked it 11 years ago::undefined

  • @[email protected]
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    482 years ago

    I don’t know which concerns me more: That Meta gets their asses kicked, or why the f-ck someone was able to trademark the word “Threads”.

        • JohnEdwa
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          2 years ago

          Because unless you want every company to be a random Amazon brand or initialism, that’s how it kinda has to be, and it works fine until one company gains so much market share the word starts being associated with only them.
          Think of like, Target or Shell. Both are huge companies, but their fields are narrow. You might confuse a Target named restaurant or pharmacy to be the Target, but probably not much more. And if it doesn’t have anything to do with oil or gas, it’s almost certainly not that Shell.

          Apple is just so huge I wouldn’t be surprised if at this point people think of iPhones while buying lunch. And even they started as “Apple Computers, inc”, because they wouldn’t have gotten just “Apple” if they had tried.

      • @[email protected]
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        332 years ago

        Twice.

        And when Apple violated the agreement they made with Apple Music not to enter each other’s industries (Apple Records couldn’t sell tech and Apple Computers couldn’t sell music), they successfully argued in court that iTunes wasn’t selling music, but digital downloads…

          • @[email protected]
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            32 years ago

            I always thought it was funny while studying for my Cisco certification that their operating system was also called IOS. I had no idea there was actual drama behind it!

        • @[email protected]
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          2 years ago

          How stupid must the court be to agree that Apple music isn’t about selling music…

    • @[email protected]
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      382 years ago

      You don’t trademark the word “threads”, you trademark it within the context of the industry you’re in

      I can make a shop that sells pies and call it “Apple”

  • @[email protected]
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    2592 years ago

    Eh, unlike some of the other pretty blatantly frivolous lawsuits we’ve seen lately (such as the google chrome cast one) this seems pretty legit. They had a globally recognized company called threads that worked in the software industry and meta had made multiple offers for their IP showing they knew about them and still went ahead. Seems clear cut and Meta will likely have to change the name.

    • @[email protected]
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      522 years ago

      It should be easy to rename as no one is using it.

      But seriously, this is the kind of bullshit those monopolistic companies are doing all the time. Another infuriating one was with Google’s Go language. Author contacted them that he was using the name for 10 years and even had a book written about the language, but they basically just went with it anyway, because he was nobody and they were Google. Also, this is speculating, but I won’t believe when they came up with the name they didn’t use their Google to look the name up, probably that’s why they closed the issue so quickly.

    • @[email protected]
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      992 years ago

      you’re right in almost everything

      Seems clear cut and Meta will likely have to change the name.

      Meta has a massive amount of resources, I’m sure they can afford more lawyers than the British company. Courts tend to favor the one with most resources, so the smaller company will have a very hard time trying to make Meta to change their app’s name.

      • @[email protected]
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        2 years ago

        If I was a judge I’d tell meta their attempt to buy what they wanted, then breaking IP law as soon as money couldn’t get what they wanted in hopes money in court would get them what they want is enough guilt for me. You really don’t need a degree in behavioral science to know a tantrum when you see one. This is a money tantrum by meta. Probably why im not a judge but hey, don’t tell me you wouldn’t enjoy a system that doesn’t give the benefit of the doubt to those that did everything to prove they’re irresponsible with said benefit.

      • oce 🐆
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        32 years ago

        Pretty sure the original company will accept at a certain price, they just want to put legal pressure to make it rise, which is fair.

      • gregorum
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        2 years ago

        Not so much in the UK, but we’ll just have to wait and see. It may just end up that, in the UK, they’ll be called ThreadsUK or some legally-acceptable variant of the name that “meaningfully distinguishes” them according to the court.

        ¯\_(ツ)_/¯

        • Ben Hur Horse Race
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          82 years ago

          Like The London Suede, whom no one, at any time has ever referred to as The London Suede

          • gregorum
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            52 years ago

            I’m inclined to believe you, because I’ve never heard of it!

            • Ben Hur Horse Race
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              22 years ago

              them… Suede the band :) In the US their CD’s are labeled The London Suede cause some kids out in California or some shit were called Suede first and wouldn’t settle for a reasonable amount, so Suede got to keep their name in the states, never saw a penny, and when anyone on this planet mentiones Suede theyre not talking about the american kids waah waaaah

      • Echo Dot
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        132 years ago

        The UK courts will be inclined to favour the UK company over an American conglomerate. They have to operate within the confines of the law but the British government really do want to show that they can actually act against these big multinationals (they need the win) so there may be quite a lot of interest in this case.

        I can totally see the courts been heavily encouraged to throw the book at them as much as possible.

        • @[email protected]
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          2 years ago

          While you’re absolutely right, there is often an element of appeasing the big US tech companies in London, given that the likes of Meta and Amazon are two of the biggest employers in the tech industry here. Pair this with the fact that we’ve got a large tech industry with very zero unicorns or home-grown success stories with a UK HQ, and I can see some pressure to compromise.

          There’s a reason why FAANG companies barely pay tax here, and it’s often because the threat of packing up and going home would absolutely crush the UK tech industry.

  • Thales
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    4702 years ago

    It appears that Meta was aware of Threads before launching its platform of the same name. Company lawyers made four offers to purchase the domain ‘threads.app’ from Threads Software Ltd from April 2023, all of which were declined. Meta announced Threads in July 2023, the same time that the British company says it was removed from Facebook.

    Classic Facebook douchebaggery.

    • PeleSpirit
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      962 years ago

      I saw this weird panel for a famous university (can’t remember which one) that interviewed Mark’s wife. She said that they run by everything past Mark for final sign off and also he comes up with a lot of the ideas. This smells like a Mark’s own original idea.

  • Dr. Moose
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    72 years ago

    Eh it’s such a genetic term trademark arguments are hard to make here. Also their completely different niches. Boring corporate bs thats only making news because people (rightfully) hate Metas Threads.

    • circuscritic
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      2 years ago

      I’m so confident in your legal analysis, which is clearly well thought out and legally sound, that I’ve launched my new social network “PepSi”.

      Gotta say, I’m feeling good about this one. No way it goes tits up.

    • @[email protected]
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      522 years ago

      Wholly incorrect. I work in trademark law and yeah you have no idea what you’re talking about.

      • circuscritic
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        2 years ago

        So… hypothetically, what if I’ve already used his comment as legal advice to launch my social network, “PepSi”?

        Is DrMoose on the hook for damages, to me? What are my options here?

        • @[email protected]
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          92 years ago

          I don’t agree with the one you’re replying to, but trademark is usually bound to a sector. I’m pretty sure Pepsi trademarked all sectors known to mankind, but many companies don’t do that. If I start a bakery called FooBarBaz I can trademark that just fine even if there’s a software company called FooBarBaz that trademarked the name only for software.

          • circuscritic
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            2 years ago

            So you don’t foresee any legal issues with pursuing my dream of opening a chain of nail salons called “British Petroleum”?

            • @[email protected]
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              52 years ago

              Depends… Did BP trademark it every which way to Sunday (say for multiple industries/uses)?

              • circuscritic
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                2 years ago

                That’s a great slogan, really sums up the energy of the PepSi social network. I’ve just filed to trademark it.

                What if down the road I wanted to use that slogan for my landscaping company, NiKE.

                Would that be an issue?

      • Dr. Moose
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        12 years ago

        I never claimed anything about the law just commented how uninteristing and dumb this whole thing is.

  • ᕙ(⇀‸↼‶)ᕗ
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    62 years ago

    again? didnt they have to pay that woman who was regged as meta on insta aswell? like there is nothing at all original about marcs “ideas”.

    • @[email protected]
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      42 years ago

      Yeah. The group making billions in profit every quarter is sure getting their ass kicked. Facebook is dying too, right?

  • bitwolf
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    22 years ago

    Well everyone, you can reach on lanyards.app @bitwolf

  • @[email protected]
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    2 years ago

    It is too bad Meta couldn’t afford a lawyer to do a search for trademarks and copyrights. Really shame.

    • @[email protected]
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      2 years ago

      Did you even read the article??

      It appears that Meta was aware of Threads before launching its platform of the same name. Company lawyers made four offers to purchase the domain ‘threads.app’ from Threads Software Ltd from April 2023, all of which were declined. Meta announced Threads in July 2023, the same time that the British company says it was removed from Facebook.

      They literally made an offer to buy the domain Threads.app 4 times and got rejected.

      • @[email protected]
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        442 years ago

        They already planned for this. They’ll settle out of court. It’s pennies to them and a planned business expense, like a fine

  • Resol van Lemmy
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    12 years ago

    I can make it worse. Let’s call it Yarn now. Also, let’s downvote my comment. I’ve ran out of good ideas.