Below is a disturbing amount of information data brokers have ammased from buying your data from trackers in ads and apps.
“a staggering amount of sensitive and identifying information about consumers,” alleging that Kochava’s database includes products seemingly capable of identifying nearly every person in the United States.
… can access this data to trace individuals’ movements—including to sensitive locations like hospitals, temporary shelters, and places of worship, with a promised accuracy within “a few meters”—over a day, a week, a month, or a year. Kochava’s products can also provide a “360-degree perspective” on individuals, unveiling personally identifying information like their names, home addresses, phone numbers, as well as sensitive information like their race, gender, ethnicity, annual income, political affiliations, or religion, the FTC alleged.
… target customers by categories that are “often based on specific sensitive and personal characteristics or attributes identified from its massive collection of data about individual consumers.” These “audience segments” allegedly allow advertisers to conduct invasive targeting by grouping people not just by common data points like age or gender, but by “places they have visited,” political associations, or even their current circumstances, like whether they’re expectant parents. Or advertisers can allegedly combine data points to target highly specific audience segments like “all the pregnant Muslim women in Kochava’s database,” the FTC alleged, or “parents with different ages of children.”
Location services off. VPN on. Above average web browser.
What should I do next?
Never sign in anywhere, or at least with fake, temporary accounts.
When ordering things send it to a pickup point, not home address. Preferable by fake name, but hopefully they don’t want to see your ID.
Use a privacy focused email server.
Clear cookies after you leave a website, install an addon to generate a fake random browser fingerprint.
Never go on any website where you enter your real name and address.
Be sure to renew your vpn public ip address often. Be sure you can trust your vpn provider.
Turn off WiFi and Bluetooth when going outside your house so they cant track you that way. Stores do that nowadays.
Avoid being seen by public security camera’s.
Hope your cellphone provider, isp, healthcare provider, etc don’t sell your personal data.
Basically impossible to not get tracked at all, but you can get quite far.
Start using an encrypted DNS server! I’m a big fan of NextDNS, quad9 is solid in my book too. Above this, the next step would be to start using a degoogled mobile OS along with FOSS apps. Its a marathon, so making changes slowly but consistently is the best way to approach it 100%.
Pihole
I feel so powerless, so hopeless.
Bills aren’t being passed by lawmakers because like many of us who care about privacy, they have not heard about the abilities of data brokers and have no visibility into how rampant and disgusting and invasive their behavior is.
Friends and family I talk to don’t care. “Oh well, what are they going to do, find me personally?”
I feel if people were able to
look themselves upin these databases, they would fear it as wellPersonally, I’m just waiting for a massive data broker leak to happen that involves politicians and other useless wanks like that. That’ll really jump their bones.
@varsock Holy crap. I’m not the only one. Thank you! Outside of my coworkers no one seems to understand and say variations of the same think you mentioned. Scary.
I have the same experience. People think I’m wacko for caring about this stuff.
Bottom line: you can’t fix stupid, and almost everyone is stupid.
thanks.
The last gleam of hope I had was last year when John Oliver did an episode on data brokers. He in turn went and purchased data that would match congressmen in the D.C. area, along with their “interests.” He jokingly threatened to release it (bc congressmen tend to act on an issue if it affects them personally). I thought that would be huge, everybody would see how rampant and invasive data collection would be. I was thrilled for a breakthrough.
but so far no movement, hasn’t been released. I wonder if people wrote to John Oliver and his team if we will get an answer haha
More likely that the powers that be pressured HBO for him to back down.
Political associations is a real dangerous one. The fact the government could get access to information to who supports opposition parties in the wrong hands effectively end democracy in one term.
This is the best summary I could come up with:
US District Judge B. Lynn Winmill recently unsealed a court filing, an amended complaint that perhaps contains the most evidence yet gathered by the FTC in its long-standing mission to crack down on data brokers allegedly “substantially” harming consumers by invading their privacy.
According to the FTC, Kochava’s customers, ostensibly advertisers, can access this data to trace individuals’ movements—including to sensitive locations like hospitals, temporary shelters, and places of worship, with a promised accuracy within “a few meters”—over a day, a week, a month, or a year.
Beyond that, the FTC alleged that Kochava also makes it easy for advertisers to target customers by categories that are “often based on specific sensitive and personal characteristics or attributes identified from its massive collection of data about individual consumers.”
These “audience segments” allegedly allow advertisers to conduct invasive targeting by grouping people not just by common data points like age or gender, but by “places they have visited,” political associations, or even their current circumstances, like whether they’re expectant parents.
Instead, Kochava “actively promotes its data as a means to evade consumers’ privacy choices,” the FTC alleged.
Further, the FTC alleged that there are no real ways for consumers to opt out of Kochava’s data marketplace, because even resetting their mobile advertising IDs—the data point that’s allegedly most commonly used to identify users in its database—won’t stop Kochava customers from using its products to determine "other points to connect to and securely solve for identity.”
The original article contains 662 words, the summary contains 243 words. Saved 63%. I’m a bot and I’m open source!
