Are they keeping the loophole where you only have to discuss side effects if you also discuss the intended use?
I’ve seen an obnoxious trend in pharma ads where you get 25 seconds or so to guess what ailment the actors are concerned about from their demographics and general demeanor, followed by an instruction to “ask your physician if [brand name] is right for you too.”
One of my big take aways from a recent trip the US was the drug adverts on TV. Crazy seeing side effects being read out as like “may cause death, will result in an increase of stroke risk, 90% of patients report anal leakage while using Randomdrugoxicam, erectile dysfunction may continue for up to 48 years after treatment has ceased” or whatever and the footage is these happy laughing people in parks throwing their kid up in the air, walking their dog, hugging family etc. Totally dystopian.
They do that to distract you from the side effects. If you see people smiling and laughing you won’t think it’s bad.
How about ads that actually tell you what the hell it does? “Ask your doctor if perflorfinmaxim is right for you”. FOR WHAT?
Me: Hey doc, is perflorfinmaxim right for me?
Doc: That’s for people who leak pus out of their left pupil, so noDo other countries advertise Rx on TV? Cuz I ain’t ever seen it outside the US
From the article, only the US and New Zealand allow Rz drug advertisements.
derp, it was right there on the bottom, thanks
Most countries prohibit it.
In Canada, for example, there are strict limits on what can be said in advertising.
Why is direct marketing of drugs even allowed at all? Because our regulators are captured by corporate money.
Why do I have a feeling that “conspicuous and neutral” was added there only because pharma companies would otherwise misinterpret “clear” as “see-through”?
Well, it only took them 40-odd years to deal with a hugely exploited loophole. Thanks for keeping us safe, FDA.
Can we just ban ads for treatments already?
I they make advertising so profitable. The media will never let it go
for real. like half the commercials are for pharmaceuticals.
💯
“Ask your doctor about…”
No! The doctor should be telling me about drugs. And only because they actually might fix what’s wrong, not because they’ll get a kick-back for shoving pills at me.
Kickback thing is kinda a reason to keep the ads tbh… Plenty of docs will 100% insist that the best med for something is whatever brand is plastered all over their calendar, calculator, desk toys, office decorations, etc…
Having ads kinda gives people options their doc wont mention because kickbacks.
Or, you know, make both illegal.
We should ban that shit, too.
As a European this mindset sounds completely insane to me. If my doctor tried to goad me into treatment with his sponsored products, I’d be looking for a new doctor and put the medical ethics oversight on their ass.
A doctor has to provide you with the correct treatment choice, not whatever he gets paid the most for.
I assure you the doctor both recommends what they think will be effective and plug what is being sold. Pharmaceutical market absolutely exists in the EU.
Yeah that’s the compromise we make with public healthcare supplied by private companies. But I am still confident that any doctor will suggest the best treatment, and not the cheapest or best reimbursed. They might consider that too, but only after establishing the proper treatment.
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How about no drug adverts? Is that really so hard? I don’t know a single person who has ever asked their doctor about something they saw on TV.
I wonder if they should only allow generalized, industry-wide ads that don’t focus on a specific drug, or even company.
You know, like we see ads for broad categories of food, like cheese, beef, and milk, for some reason.
“Did you know that new treatments are available for things like fibromyalgia, depression, and heart disease? Talk to your doctor today!”
we see ads for broad categories of food, like cheese, beef, and milk, for some reason.
What TV channels are you watching?
Got milk?
Food Network
Maybe not medications, but people generally write off benign symptoms quickly, and a series of benign symptoms can often be an indication of something more serious.
Then that person sees a commercial and it lists all the symptoms they’ve been having at once and it makes them go “Hey wait a minute, all those symptoms sound familiar, maybe I should make an appointment”
Iirc there was a study a few years ago that determined that medication commercials can increase the rate people see doctors.
Then you have to spend years trying to convince your doctor that it’s not because you’re overweight or just imagining it.
Well yea, but that’s a whole separate issue
Actually about 50% of the time your doctor will give it to you just by you asking. That’s why they do this. You’re not a person that advertising works on, but remember that the country is filled with monkeys.
I actually did with Ubrelvy for migraines, but it was something my doctor was about to give me samples of anyway.
All of the medications that are little more than QoL things. Frequent urinarion. ED. Dry mouth.
Things you wouldn’t normally ask a doctor about being a condition.
While I agree in principle, there are people with fibromyalgia who wouldn’t know medications exist for it otherwise, because their doctors barely understand fibromyalgia.
Then the drive should be to fix that problem rather than the symptom.
There’s several chronic pain conditions, such as fibromyalgia, that we don’t often know what the underlying problem is.
So, we give people medication that reduces the chronic pain they live with everyday.
And as one of those people, I’ll keep taking nerve blockers if it means I don’t spend half the week praying for death.
Yeah good luck with that.
This is true for a lot of other cases too. People live with chronic conditions because they either don’t know that it’s an issue and there’s treatment, or they sought treatment and there wasn’t any help at the time, and since then there have been new drugs release
There’s so much new stuff coming out that most doctors don’t know anything about it until someone mentions it or they go look it up on the internet. Some will only refer to their huge out-of-date drug encyclopedia and if it’s not there you’re SOL.
I know a few people with fibromyalgia who didn’t know that’s what they had until they saw a commercial for it. Doctors never mentioned it as a possible diagnosis.
Almost as if doctors need CE training, huh?
And even then there would still be blind spots.
As someone who worked in the medical CE space, oh yea. The doctors who have the most pull are the dinosaurs who have been using the same techniques for decades. Meanwhile the doctors with fresher views and novel techniques based upon new evidence struggle to get a dozen doctors to attend.
Especially for general practitioners. If you’re a specialist with a narrow focus it’s
easiernot as difficult to stay current but if you’re expected to know enough about everything to refer patients to those specialists, there’s a lot to stay current on, even if you’re motivated to do so.
Most people don’t even Google their medications or illnesses. “Ask your doctor about” is frankly not bad advice much of the time.
“hmmm have you considered that chronic pain isn’t real and you’re lying? Don’t worry, I’m still going to bill your insurance for the full price of an office visit.”
That is exactly it. One of my family members suffered from it for years before finding out about it online, and eventually had to switch to a new doctor that didn’t try to convince them it was all in their head. It’s hard to accept that the weight of a thin bed sheet on your legs being painful is just in your head, yet that’s the line they were given repeatedly.
You could always do like I do: not be a woman. No fibromyalgia for me at all. My mother and sister keep ignoring that advice.
But on a more serious note, that really has to suck. Autoimmune diseases are much more likely to affect women and are more likely to be ignored. There was a cool Radiolab episode on them. A hypothesis is that women have an overall more sensitive immune system because their immune system is suppressed during pregnancy so having a more sensitive one means you are less likely to get sick during pregnancy. Use of hormones like estriol seem to be helpful. But if you suffer from fibromyalgia, you probably know a good amount/all of that info and more.
Had a friend with a parent that was a doctor. Apparently she could tell which commercials were getting pushed more based on what patients kept asking for.
Doc, I think I have moderate-to-severe ulcerative colitis, menopause, and erectile dysfunction.
I don’t know a single person who has ever asked their doctor about something they saw on TV.
How many people have you asked this question to? You understand reality is not comprised of your personal experiences? There are billions of people you will never meet?
It’s obviously working. These companies aren’t spending millions of $ on advertising just to have 0 ROI.
It’s obviously working. These companies aren’t spending millions of $ on advertising just to have 0 ROI.
I think you’re probably right here, but just want to say that I’ve personally I’ve worked in multiple companies where they’ve spent millions on different things with no ROI. So it definitely happens. Sometimes leaders just like an idea and want to spend money on it.
They’re only legal in two countries- the U.S. and New Zealand.
if you didn’t say NZ I literally would never have guessed. That’s an actual shock.
Yeah, I was amazed when I found out too. Such a weird country to have that be legal.
Canada has drug ads, but with special rules. You can either mention the drug name or its indication, but not both.
So you’ll get ads that say stuff like “Ozempic - ask your doctor if it’s right for you” with people happily eating in a coffeeshop. But they won’t tell you what Ozempic is supposed to do.
Is that the one with the song and dance number? Probs anal seepage.
Akshully according to the article it’s only legal in 2 MAJOR countries. I’m curious to know which minor countries it’s legal in.
Kiwi’s a bit perplexed they were called a major country…
I guess the author considers Canada a minor country.
They weren’t going by landmass if it’s legal in Canada.
Awareness is probably what they’re after, and it’s probably worth billions to the pharmaceutical industry and the congressmen they own.
But where else can I hear that awful “nothing is everything” song?!
