• @[email protected]
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    1222 years ago

    Came from using it daily to only going there only when google forces me to use it

    Many of such cases I assume

  • @[email protected]
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    502 years ago

    I don’t know if reddit ads provide a good roas. We tried a few campaigns and gave up because it was so far off what we see on other platforms. The community is super anti-advertising, the targeting is really limited by community and geo.

    People go to reddit to veg out, not to shop. I think the only times I’ve made purchases based on things I’ve seen are when there’s a discussion and numerous people make a recommendation for the same thing, or maybe a few cases when the op is showcasing something they had a personal part in creating.

    • @[email protected]
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      2 years ago

      Back when Reddit was good the ads used to be like regular posts with a comment section, so you could actually talk about the product and exchange experiences, and the advertiser would sometimes respond. I found it to be a transparent and valuable way of advertising, and I actually liked the ads back then because there was a social and learning aspect to them. But of course they got rid of that, supposedly because what if somebody says something bad. They don’t understand that the lack of honesty and dialogue is what makes people loathe ads.

      • vraton.dev
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        22 years ago

        Sad but its true, also mqrketing ppl seens dont undestards diff between have buyers from ads to have buyers with engage other ppl to buy the product

      • @[email protected]
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        41 year ago

        From my most recent memory, advertisers can still enable the option to allow comments. It was an interesting idea, and I too appreciate it when advertisers went in there to communicate about valid questions and concerns with their product.

        My suspicion is that the big advertisers are using marketing agencies who don’t have the time or budget to go and moderate inauthentic conversations in those comment threads however.

    • @[email protected]
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      22 years ago

      Reddit doesn’t allow targeting by community?! To me that seems like the most obvious feature.

    • @[email protected]
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      52 years ago

      I agree and I also think companies will (or are) going to try more “organic” marketing by going into comments and pretending to be customers and recommend their products.

      I thought about that when I went to a new hair salon and in their new customer form one of the questions was “how did you hear about us” and one of the options was Reddit.

      I kind of would rather have ads if I had to because they are easier to identify. Now I can’t trust people in the Reddit comments.

      • @[email protected]
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        31 year ago

        If an advertiser figured out how to orchestrate that swarm of comments getting behind a recommendation that all seem very natural it would be difficult to tell that it’s an ad and not just organic feedback.

        I share your worry as well that it may already be happening.

  • @[email protected]
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    2 years ago

    Well yeah, I’m probably not the only daily active user who stopped visiting all together… after 10+ years of daily active use. They brought this on themselves.

      • @[email protected]
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        232 years ago

        I loved Sync for Reddit as an app. But I already was seeing Reddit go downhill even before they killed the apps, that just sealed the deal for me. I was a digg refugee so sadly I’ve been through this before already.

    • @[email protected]
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      2 years ago

      No way I’d take that risk. The last thing I need is to give the investors money, rewarding their awful decisions.

  • Bonehead
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    82 years ago

    Is it wrong that I really really hope he makes less than $6 million out of this whole deal in the end? It just seems fitting…

    • PorkSoda
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      72 years ago

      $6 million

      Why that amount? I’m guessing I’m missing some backstory.

      • Bonehead
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        112 years ago

        That’s about how much he got out of selling Reddit to Conde Nast, which he was unhappy about after seeing the hundreds of millions other people got for selling their platforms like Myspace.

    • @[email protected]
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      72 years ago

      Is that a CC license for your comment? I wonder if it actually works, legally, because I do like the idea that (for example) commercial LLMs wouldn’t be allowed to train on my comments.

    • @[email protected]
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      62 years ago

      Falling short of growth means their going to take aggressive action.

      This is typical traded-company bullshit. You have to reach quarterly projections. Even if you’re in the black, if you don’t reach the projection the shareholders will react accordingly.

      So, to avoid missing their next quarter, they will enshittify to meet shareholder demands. And it may work, for a while. But it will continually drain their userbase to nothing.

    • @[email protected]
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      82 years ago

      Bruh, are you putting a licence on every single comment? Lol.

      What do you hope that will accomplish?

      Btw, don’t you actually have to say in the comment that the comment is licenced using “CC BY-NC-SA 4.0”? Just linking to it seems like it’s not enough.

      • @[email protected]
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        52 years ago

        Falling short of growth targets doesn’t mean they made a negative. Hitting 4% growth instead of 5% is still pretty good for example.

        If you like this comment I made, feel free to tip me with PayPal.

  • ObsidianZed
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    252 years ago

    Since there’s a paywall, I can’t see the whole article but does this imply there was still positive ad growth and they just missed their goal or there was no or negative ad growth?

  • g0nz0li0
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    2 years ago

    It’s such bullshit, Reddit could have been so much more. Researching my latest purchase/obsession, and the only way to find anything that isn’t corporate sponsored reviews or AI content farming is to add the word “Reddit” to the end of the search.

    As someone with an 11 year old account that I deleted during the TPA debacle, I fully recognise that there’s a huge problem here. Reddit created a place where people wanted to put their thoughts, ideas, and opinions, and now that they are cashing out TOO FUCKING BAD LAME EBD USER.

    Edit: /oblig fuck you spez. Slimy little arsehole sold everyone out and thinks he deserves to be rich because his shitty site isn’t absolutely irredeemable.

    • @[email protected]OP
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      162 years ago

      11 year old account on Reddit too and I left it during TPA too. Had nearly 2 million karma. Same username as this one.

    • @[email protected]
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      192 years ago

      Reddit was like the StackOverflow for life

      …sometimes coding too We’re like regressing to friend’s or known in person people’s opinions, because Internet will be full of bot and sponsored content and opinions. Either way, double money for corporations, sponsored content ->more sales; people not trusting reviews and trying out stuff just to find out it’s rubbish ->more sales