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Starting August 7th, advertisers that haven’t reached certain spending thresholds will lose their official brand account verification. According to emails obtained by the WSJ, brands need to have spent at least $1,000 on ads within the prior 30 days or $6,000 in the previous 180 days to retain the gold checkmark identifying that the account belongs to a verified brand.
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Threatening to remove verified checkmarks is a risky move given how many ‘Twitter alternative’ services like Threads and Bluesky are cropping up and how willing consumers appear to be to jump ship, with Threads rocketing to 100 million registrations in just five days. That said, it’s not like other efforts to drum up some additional cash, like increasing API pricing, have gone down especially well, either. It’s a bold strategy, Cotton — let’s see if it pays off for him.
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Bully much?
So Elon is now going for the severed horse head under the bedsheets approach to persuade advertisers?
That’s a bold move.
Is bold the word we’re looking for here? It’s definitely A move.
I think it’s more along the lines of the “it’s a bold strategy, Cotton, let’s see if it pays off for 'em” sentiment
wtf…musk is an idiot
What’s he Musking up again?
Demanding $1000 a month from bands is kinda dumb.
I like Musking as a verb.
Musking: being a billionaire and therefore believing everything you do is genius while simultaneously ruining everything you touch. Buying your way into brands and calling yourself the founder.
Occasionally someone “Musking” might also call people they don’t like a pedophile.
They keep moving the goal post
Imagine what this must look like on the inside.
You’re a software engineer at Twitter. You keep getting these weird tasks that you know are stupid, but you keep doing them just to see where the hell this bullshit will end up.
And you haven’t already quit because you’re on an H1B/GC visa, and so your residence in the US is tied to your employment, effectively making you a corporate owned slave.
TIL people deported their slaves when they were unruly.
At that point you’re not even going to try to explain it to your boss any more. Just watching the whole thing burn might be more entertaining than trying to save it from certain destruction.
This is how distopias happen. Hell this is how fascism sneaks up on people if they aren’t paying close attention.
Imagine being the person who last Sunday night got the call from Elon “I really like this random X logo. Redo the entire site right now and remove all of the birds and blue theming, and have it live in production by tomorrow morning.”
Hahaha
A desperate ploy to repay the insatiable debt frin the purchase, or genius business move? You decide.
South park couldn’t come up with this level of “because x therefore x”
Ahahahahahahahahahahahahahaha. Repeat.
Wait, didn’t the gold check marked brands have to pay exorbitant fees for the checkmark? Is that counting towards the $1000 per month or is that deal being replaced with this new one?
Musk need to ease up on the crazy.
If Lemmy keeps growing this fast more servers will start to struggle.
Just a few more failed businesses and in about 50 years he’ll be all set to run for POTUS as the Republican nominee.
How’s he doing on rapes, domestic violence, and paying for abortions? That’s still a requirement for that party last I checked
Ah, that’s a good point. Well, he’s still got ~50 years to work on those if he hasn’t started yet.
He isn’t US born.
I’m not American but I confess I’m relieved that he can’t do that. Just try to imagine someone like him being able to fire nukes.
What makes you think he can’t, and won’t, do that?
He’s not a natural born citizen of the United States of America.
Aha yeah I forgot about that weird rule
What makes it weird? What countries allow naturalized citizens run for president? (Genuinely curious)
AFAIK at least France and Germany
The constitution never actually defines what natural born is. So it would be entirely up to SCOTUS. The same SCOTUS that currently has several GOP members being openly bribed for decisions. For shockingly lower amounts than you’d expect.
We dont have to imagine given that Trump was president for 4 horrible years.
Musk strikes me as being potentially even worse than him, though
That’s okay. He can’t be president unless they change the U.S. constitution or something.
Rather more realistically, they just have to reinterpret the constitution, a much lower bar.
What a shame he was born in South Africa and isn’t eligible.
I’m sure the Republicans would just come out of the woodwork and ask “Oh, but what about Obama, how come he can run for POTUS then?”. Which is, of course, something I already seen someone ask. Wasn’t even some old person from “different times” or whatever, this person genuinely just had no justifiable reason to be this racist.
for some reason, i don’t think that would stop him from trying anyway and then throwing a tantrum for being ineligible.
I’m not convinced the GOP wouldn’t nominate him, and that the current SCOTUS wouldn’t rule he was eligible to run.
“He’s an African American and apparently that was ok once, why not now?”
They would probably just yell out something about Obama and then simply declare him the president.
Yeah, I get the feeling that he’d get nominated anyway and the stance would be “well we can’t do the whole election over again, so let them run”.
What if the US annexes SA, would he be eligible?
why would the US annex SA
why would the US have the opportunity to annex SA even
To get access to Lesotho. That fully enclaved country has been protected long enough by South Africa and it’s time to let 🦅 Freedom™ 🇺🇲 ring.
Next is Luxembourg and Vatican City. Pope better watch out for Uncle Sam.
Pope vs uncle Sam celebrity death match style for control of all Catholics. Make it happen people.
Look, the US has far higher priorities than those small countries
They really should take on Liechtenstein once and for all
doesnt SA have oil?
I heard that Twitter originally added verification because they were getting sued over imposters, so they added verification to delegitimize imposters and thus give less reason for others to sue them.
Now Musk is getting rid of verification en masse, so the original reason for the lawsuits will return.
Here’s how to play it if you’re a business who loses your Twitter verification:
- Allow yourself to lose verification.
- Make a backroom deal with some random person, have that person make a fake account for your business and buy verification. Have the person post some bad things under their fake and verified account.
- Sue Twitter since they have verified the fake account and removed verification of the real account, and are thus committing libel.
Step 2 is illegal and not realistic. But honestly someone will prob do that for big brands anyway so same logic applies anyway
As if large businesses care about what is legal. They only care if they can’t get away with it and if the costs for fines etc. exceed the revenue made by the violation.
But nobody needs to buy the Ads tobact as an imposter, since that was working w.o. verification already.
Someone was dropped on his head as a junior billionaire.
