• @[email protected]
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    201 year ago

    Pretty sure ads have to be identifiable as ads almost everywhere, against misinformation (because ads usually lie).

  • Kühlschrank
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    341 year ago

    I still use it for some of the niche communities I can’t get here but I’m more than happy to drop it if these new ads somehow manage to get past uBlock

    • @[email protected]
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      201 year ago

      They probably will. The next evolution in ads is going to be serving them within other organic content, your browser can’t block them if it can’t tell the difference. Now you can just pay Reddit to astroturf for you.

      Drop them, they’re literally QVC.

      • kingthrillgore
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        21 year ago

        I remember when blog network Federated Media pulled this and it didn’t work for them, it was a straight march into an acquisition.

      • @[email protected]
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        151 year ago

        Haha that’s such a great point. I love your comment almost as much as plants love Brawndo. It’s what plants crave. You can get Brawndo at every major retailer by the way and President Camacho fully endorses Brawndo.

  • @[email protected]
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    31 year ago

    We should start a viral campaign promising to boycott anything advertised on Reddit just before the IPO

  • @[email protected]
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    151 year ago

    All those moderators spent all those years fighting bot spam, and now the admins are deliberately opening the floodgates for the IPO.

    I wish I could say I was shocked, but this was 100% foreseeable given their behavior since the third party app fiasco.

  • @[email protected]
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    201 year ago

    I cannot wait to see this Reddit IPO fail, it will be the fucking most glorious thing when fuck face spez has to face the music.

  • bitwolf
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    161 year ago

    The worst thing is when you open the sidebar. If you click too fast on a sidebar item it registers as a click on the first ad in your feed.

    I report the ad as offensive every time this happens which is almost every time.

    • @[email protected]
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      121 year ago

      Why stay there? Make the shift permanent!

      I used nails in the past and I never went around telling people how I keep hitting my thumb with the hammer 😭. 😂. I just learned to not put my thumb there and problem solved! So just take your thumb and bring it here! No ads here! I can’t believe they finally did put ads there.

      • bitwolf
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        51 year ago

        I am mostly on Lemmy now. There are still one or two niche communities still only on Reddit that I frequent.

        Thankfully this list keeps shrinking as time goes on 🙂

        • @[email protected]
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          41 year ago

          I still Google stuff like “can I use bananas in kombucha reddit” unfortunately reddit is where the actual Internet population had a voice. No more. Lemmy works differently but I’m going to start using it as a search term and hopefully soon we’ll be getting good results there too…or here I should say.

      • @[email protected]
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        31 year ago

        I haven’t been there in a long time but i remember ads being all over the damn place and they had a certain feel where i knew it wasn’t a regular post and if you looked closely it said promoted. So is this the same thing or are they straight up not even including the promoted tag anymore ?

  • @[email protected]
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    671 year ago

    So if ads are just like user posts, why would companies pay for advertising when they can just have an intern, paid in “experience and exposure”, make regular posts and maintain any different aliases?

    • @[email protected]
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      101 year ago

      Artificial ranking. Without an API it’s much less reliable for botnets to astroturf; now they’re said “if you can’t beat em, join em” and closed the API and everything is for sale: Even the honesty of the site.

    • @[email protected]
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      711 year ago

      Ads get shown because they’re paid. Regular posts compete with all other posts, and user filters and subscriptions.

    • Phoenixz
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      131 year ago

      Eh, not too hard to fix. Make it so that paid ads will automatically get 10,000 up votes, that would do it.

      Why are people still using Reddit ?

      • @[email protected]
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        11 year ago

        Why is any one at all using FaceBook Inc.?

        If you can answer that question the yours swallows the crumbles falling out the mouth.

      • @[email protected]
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        1 year ago

        Why are people still using Reddit?

        Looking at the first page of my latest comments on reddit, I have some from /r/Wichita, /r/dndmemes, /r/titanfall, /r/KSPMemes, /r/wendigoon, /r/HeyRiddleRiddle, /r/DungeonMeshi, /r/Mythbusters, /r/TheLastAirbender, /r/gurrenlagann, /r/astrophotography, /r/haibanerenmei, /r/yourlieinapril, and /r/LandOfTheLustrous. There are far more, but that’s just the first page.

        A few of these have fediverse equivalents, most of them don’t. None of them ever see active discussion on this platform. Even the ones that do will often go weeks or months between posts. Contrast that with /r/Wichita, which let me know 6 hours in advance that a capsule returning astronauts from the space station was going to fly over us at 4:38 AM on March 12th. Being able to see that made using reddit that day absolutely worth it.

  • @[email protected]
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    1 year ago

    Edit: I misread the post to be 28% CTR, you can ignore my comment.


    There’s absolutely no fucking way CTR for those is 28%.

    I do not believe that.

    Posts don’t even have a CTR that high, that would mean the average user goes no further than 4 ads before clicking one.

    Now I wish I bought some stock so I could get in on a shareholder lawsuit about them cooking the books on this shit.

    Edit: for context, it’s 0.9% on FB, 1.9% on Google.

    What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

    • @[email protected]
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      41 year ago

      I replied to you you elsewhere in this thread, but they never claimed to be getting 28% CTR. They only claimed that this format performs 28% better than alternatives.

      If a different ad format was getting 1% CTR, then a 28% improvement is still only a total 1.28% CTR.

    • @[email protected]
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      31 year ago

      I mean, generally I’m all for shitting on reddit, but there’s also a third option: Reader’s not understanding what 28% better than other ad types means.

    • @[email protected]
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      41 year ago

      What’s more likely, someone at reddit fucked up an analysis, or these ads are 14x better than Google or 31x better than FB?

      What’s most likely is that you misread or misinterpreted what was stated. It says the new format outperforms other types of ads by 28%, not that they get 28% CTR.

    • @[email protected]
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      71 year ago

      I think maybe a re-read is in order. They’re claiming the new format outperforms the (presumably) old format by 28%, not that the CTR is 28%.

    • @[email protected]
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      131 year ago

      Improved by 28%, not at 28%.

      That would be some awful idiocracy type of future and we’re not there… yet.

  • @[email protected]
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    31 year ago

    There’s nothing stopping anyone from shitposting all through the comments of these ads, is there?

  • noodle (he/him)
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    1611 year ago

    In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled

    so they’re bragging how much more misleading the new format is, gotcha.

    • @[email protected]
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      11 year ago

      Advertising plateaued in terms of effectiveness a long time ago, so now it’s gotta be about fraud.

    • @[email protected]
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      131 year ago

      I bet the “community engagement comments” are just people warning others that it is an ad

      • @[email protected]
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        91 year ago

        Uhmmm based on my behavior before I left, the engagement is probably “click the three dots, hit report, select spam and block user”. That worked at least for a short while before they got rid of that feature…

    • @[email protected]
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      1 year ago

      I don’t believe that number, the average reddit clicks one of every 4 ads shown?

      No way.

      Edit: I misread the post to be 28% CTR, you can ignore my comment.

      • @[email protected]
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        1 year ago

        Careful, they didn’t claim to be getting 28% engagement from users… Just that this ad format performs 28% better than other ad types. We have no idea (from this article, at least) what the comparison actually means in real world usage.

        • @[email protected]
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          51 year ago

          In early testing of the new format, Reddit found that free-form ads outperform all other ad types in average click through rate (CTR) by 28%, along with increased community engagement when comments are enabled.

          Ah, you are right, I misread that sentence as the CTR being 28%!

      • Optional
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        21 year ago

        What, are they gonna, pfft . . what, like . . make it up since there’s nobody watching? Like, oh yeah we’re saying way more people like ads just to, what, make more money?! As if! Pssh! Noooo. That’s . . that’s just crazy talk.

      • @[email protected]
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        141 year ago

        It’s just 28% more than the CTR of the other ad methods. It isn’t necessarily 4ish times. Let’s say before they were getting 100 clicks per ad with the old format. With the new format they’re getting 100*1.28=128 clicks.

  • @[email protected]
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    1 year ago

    I don’t visit Reddit much anymore, but isn’t that the way ads have been for awhile over there?

    • @[email protected]
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      1 year ago

      Yes, they’re taking from the Apple playbook so people who don’t know will think they actually do things that don’t involve leather or sheep at Reddit HQ. It’s IPO shenanigans.

    • @[email protected]
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      181 year ago

      On “old reddit” the posts were highlighted so you could tell

      I think with the new Facebook style feed it might not be.

    • @[email protected]
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      1 year ago

      It used to be, they were called sponsored links, but the comment sections got filled with angry comments about the ads and people would downvote the shit out of them, then they removed comments, and after the redesign ads didn’t have threads/engagement but now they do.

      One of my friends tried advertising that way and it went poorly, and the ads weren’t even for a real product just a test balloon for the concept.

      Pepe also got very mad when your ad replaced the moose in the sidebar.

      Ironically, it was spez who introduced sponsored links with comments then, so what’s old is new again! I wonder if this time will be different… (Not really, I know how this will end)

      • @[email protected]
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        1 year ago

        When I was still using Reddit, I used to report those ad posts for terrorism, inappropriate content or whatever term like that.

    • @[email protected]
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      11 year ago

      I think the differentiation is in who’s placing the ad.

      There were sponsored ads before where a company reached out to Reddit and bought advertisements and read it took the money for them and posted them. They were labeled as sponsored.

      But since the beginning of Reddit, advertising firms have just posted nearly blatant ads without notifying anyone.

      Sounds to me like reddit’s just removing he sponsored indicator from their sponsored ad sales.

    • @[email protected]
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      161 year ago

      The difference is companies used to just run their own super cheap bots to spam fake “engagement” to the site. Now since the API is gone they have to pay Reddit directly for the privilege.