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HBO Max was renamed Max, and Warner Bros. Discovery lost subscribers::Warner Bros. Discovery lost 1.8 million subscribers in the second quarter of 2023 following HBO Max’s rebrand to Max. The company now has 95.8 million subscribers across all of its services.
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The quality of the entire thing went down sharply too.
I also saw a lot of posts from people that just had issues even getting logged in or with opening the app itself. Honestly it’s embarrassing for such a large company to look so incompetent.
The menu configuration is nearing Amazon Prime levels of stupidity when they used to have one of the easiest to navigate.
Right, the title implies it has something to do with the name change, which is silly. The reason Max has fewer subscribers than HBO did is that HBO was objectively better than Max is.
What happened to Cinemax?
Banshee and The Warrior are some of the best action TV around
It’s pretty ironic how companies will spend so much money on advertising to gain brand recognition, but then throw it away on a whim.
It’s just like spending, what was it, 44 billion dollars or something like that to own Twitter, and not even a year later you drop the brand and rename it X. Like, dude, any decent programmer or sysadmin could spin up a copy of Twitter in a few days of work. You paid $44 billion for the brand.
44 billion for the brand, but more importantly the user base. Although let’s not discount the tech behind the scenes. Any decent programmer or sysadmin might be able to spin up a copy of Twitter in a few days. But it’s not going to scale to the size Twitter is, and have all the moderation and legal tools Twitter does (although Elon is gutting those by the day), integrate into as many places as Twitter does, have the app infrastructure Twitter does, etc.
But regardless, all those things are irrelevant without people actually using the service. No clone is going to have the user base, and even with the rebrand to X, Elon still has a lot of users. Not as many as when he started, but still a lot. That’s what the 44 billion bought.
I imagine executive meetings with people rambling about (an already well established) brand cannibalizing (what could become, if everything goes perfectly, an equally or even more recognized) brand. Basically, throwing away what you have for what you could have in the future.
Bad Faith podcast had an episode on the strike a couple weeks back. The guests (strikers) talked about how Zaslav renaming HBO to Max is right inline with their intent to churn out “good enough” content to increase profits rather than increase quality. They likened it to a signal to Wall Street to improve their share value.
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LOL you can’t even have a conversation with this name.
“Oh I’ve been watching this awesome new show, it’s so good.”
“oh yeah, where can I watch it?”
“max”
“…???..”
“it’s on max”
“what? max what?”
“it’s the old hbo, it’s just max now though”
“hbo renamed themselves to max?”
"no … but … "
“okay nevermind”
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fuck up naming their pets or hell, their children
I mean, you have heard about what Musk named/wanted to name his child, yes?
Money makes people think they’re special which of course means they can’t have lowly common poor people names. To the absolute detriment of their kids. I would be livid if I got some of the stupid ass names these people are cursing their children with I stg
It depends on the company. Most of the time it’s somebody in charge fancying a certain name for no reason whatsoever and everyone around them kissing their ass about how great it is.
Sometimes it’s a little more organized and everybody at the table starts spit bowling names until somebody in charge goes yeah I like that and then they’re All falling over each other too gosh about how great it is.
Smart places hire an overpriced PR firm who does market research and then listens to their advice.
Years ago we started a new project. It was exactly the same as our existing project, but with a few minor new features and a fancy new four letter name. I wasn’t high enough on the totem pole to be included in the discussions about the project It just came to me to help do the work.
Oh great name I guess what’s it stand for? Oh uhh nothing. We just made it up. Really? It sounds like it should be a bird or something. Nope we looked it up It doesn’t have any meaning.
A few weeks later I’m driving into work a different way than I normally take and there’s a smoke stack with the damn four letter name on the side of it. They named the new product after a local company who probably named themselves after someone’s last name.
For the next couple of years every time anyone asked about the product the very first thing they asked is where the name came from. Yeah I don’t know, they just made some s*** up.
Keep that stock price at 12 bucks.
My 27$ per stock investment back in the day was my worst decision so far…
“I’m never going to financially recover from this”.
HBO = my brain thinks Game of Thrones, Sopranos, The Last of Us, Band of Brothers, Chernobyl. Literally decades and decades of quality premium content.
MAX = porn. My brain immediately associates the name with porn. Idk why.
For me it’s because of Cinemax - ie Skinemax - which used to be associated with the softcore porn they’d play late at night.
It always mystified me that HBO Max was even able to use that name since it was so evocative of another premium cable network.
Skinemax, the Saturday night Shannon Tweed special.
Jennifer Tilly and Gina Gershon
I want to pay for max so I can watch warrior season 3 and let their BS algorithm know there’s interest in it and not cancel it outright. They don’t even allow subscribers from my country UK so I have no choice but to pirate. They also have not released the season 2 bluray yet and I’m not gonna get the season 1 one if I’m just gonna end up with an incomplete collection cause this company is just allergic to taking my money.
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Sometimes. Many of their IP ranges are blocked on streaming services because they know people are using them to get around regional blocks.
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You’d need to find somewhere that doesn’t depend on ratios. Not many VPN providers support seeding ports these days
Many (most? It’s just north America I guess) countries don’t give a shit about piracy and would never allow an ISP to give out ips and personal information to companies so they could sue. So, depending where you live, no VPN needed.
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Warrior is great!
Very dumb rebrand. I like all the trashy TLC content don’t get me wrong, but changing the name was completely unnecessary.
If you like that reality garbage, I won’t yuck your yum, but I enjoyed not having to see any of it. I miss being able to forget that shit like Obese Hoarder Wars or Little Person with 13 Kids exists.
I remember when TLC was the learning channel. Used to be awesome.
Idk if it’s necessarily related to the name but haven’t they been getting rid of a ton of beloved animated shows?
I swear that companies are really misunderstanding how most people interact with brands, or I am. But given recent events, I think it’s the companies. On another topic, for reasons I cannot fathom, Schwans home frozen food delivery is re-branding from Schwans’ (which is hard for me to spell, but easy to say) that it’s been since the 1950s and is widely understood and recognized. What are they re-branding to? It sounds like they got right up to date with mid 90s Internet company branding, going with Yelloh! (I think). No one wants to say Yelloh!. It looks stupid, and somehow more out of fashion than their old logo.
We’ve got whatever the heck is going on with Twitter/X, we’ve got this (Yea, no one recognizes HBO, that’s OLD./s) The Great Courses Plus renamed Wondrium (which is again, giving up a rather well known brand in some niches with an obvious idea that it’s slightly different as a subscription). At least this doesn’t entirely sound / look stupid, and they added content when doing it, but still.
I probably could go on, but just… why? IDK - have you ever looked at an existing brand and thought - oh, that’s too dated? Usually companies pull this stuff to “trick” people into thinking it’s a different company, like when Blackwater became whatever, or Jeep etc became Stellantis. Such self owns.
Got rid of omniverse but gained myth busters
I started a discovery plus account because I wanted to watch Mythbusters and Dirty Jobs again, after all these years. Then immediately after, the merger happened and they came to max (without commercials like on my discovery trial), so I immediately canceled discovery plus.
I agree that these changes have all been incredibly stupid and devalue one of the few remaining producers of quality TV (HBO), but I think that this is missing the point. The key is this:
Notably, the loss in subscribers didn’t seem to affect streaming revenue. It grew to $2.73 billion this quarter, marking a 13 percent increase.
In other words, fill up the service with cheap / easy to produce reality crap and hike up prices over time. Revenue goes up and costs go way down. People drift away but you keep growing the bottom line, at least for now. The shareholders rejoice and the consumers lose.
Short term profit > Longevity
Every single time.
This is the best summary I could come up with:
During an earnings call, the company’s chief financial officer, Gunnar Wiedenfels, attributed the downward trend to “overlapping subscriber bases between Max and Discovery Plus” as well as “expected churn” following the end of The Last of Us season 1 and the series finale of Succession.
CEO David Zaslav had something similar to say, noting that “while we have seen some expected subscriber disruption, we have experienced lower than expected churn throughout this process” — a process that involved asking HBO Max subscribers to download a new Max app to their devices in order to continue using the service.
Zaslav has previously hinted at incorporating news and sports into Max, and rumors suggest that it could add live CNN broadcasts to the platform.
As Hollywood producers as well as writers and actors butt heads over the use of AI and streaming residuals, Zaslav said it’s “important” that the strike gets settled soon.
“We’re hopeful that all sides will get back to the negotiating rooms so that the strikes get resolved in a way that the writers and actors feel they are fairly compensated and their efforts and contributions are fully valued.”
The Alliance of Motion Picture and Television Producers and Writers Guild of America are set to have their first meeting since the strike began on Friday.
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