Online dating industry in crisis as shares fall and nearly half of all users report negative experiences on the apps

  • @[email protected]
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    3310 months ago

    These apps all monetize emotions. Of course they’re going to be terrible. Modern SAAS business models suck.

    • Billiam
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      10 months ago

      You ever hear the conspiracy theory that says the reason Cosmo gives out such shitty dating advice to women is that if they gave out good dating advice, women would be more successful in their relationships and thus not need “advice” and so would stop reading Cosmo?

      Just like that. Every successful match is two fewer users, so just make sure they can’t stay away.

  • @[email protected]
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    2610 months ago

    These apps are a service, and as such - in theory - it’s not out of the question to ask for some sort of payment.

    HOWEVER, the price they ask is so damned high it’s not worth it.

    I think Tinder wants $35/m to let you “see your likes” (the people who have swiped right on you), and as far as I know that’s basically the only way to ever see them because just using the app regularly they never seem to show up. I think I’ve had 40 Likes in a queue for about a year because they just never show up in day to day usage. I assume it’s all bot profiles from other countries at this point.

    • @[email protected]
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      110 months ago

      Don’t worry, it’s going to be people that you swiped off, but they’re still going to show up in the “people who liked you”

    • @[email protected]
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      1710 months ago

      It’s all people outside of your search parameters that’s why they never show up. So basically it’s people you’re not interested in anyways and it’s not worth paying them money to find that out.

  • @[email protected]
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    6810 months ago

    Good, maybe politely* asking people out in public spaces other than “the fucking bar” will become acceptable again rather than creepy.

    *To clarify, I mean stuff like “I think you look cool, wanna grab some coffee?” not like “Ay lemme taste the inside of your butthole gurl.”

    • @[email protected]
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      10 months ago

      You can still do that, but as rsuri says, you cannot be so direct. It’s too confrontational and girls don’t really appreciate that. You have to invent some plausibly deniable reason to start a conversation. This also gives the girl an out if she is not really interested. Then you just allude to your interest in her, which don’t worry she will pick up on immediately. At some point you will either hear, “… and my bf and I” or you hear nothing of that genre. At the end you can ask for a number. That’s not exactly the end of the story. Most of the time, the conversation continues through text only for her to drop you before a date is planned. But it’s in any case a way better experience than Tinder, unless you’re some hunk who can write “6’4” on Tinder and get 100+ matches.

      • @[email protected]
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        1410 months ago

        Lmao it seems 5 people agree with you. Sorry butthole tasters, I didn’t mean to say I don’t count myself amongst your ranks, as I most assuredly do. I only mean to say that leading with it is probably not the least creepy move one could pull in a grocery store.

        • @[email protected]
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          610 months ago

          probably not the least creepy move one could pull in a grocery store

          So you’re saying it’s definitely not the worst, right?

          • @[email protected]
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            410 months ago

            Yeah it’s only pepper spray bad, and if you play your cards right security won’t put you in a leglock.

    • @[email protected]
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      10 months ago

      “Ay lemme taste the inside of your butthole gurl.”

      🥵 I think I need a cold shower now

    • @[email protected]
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      10 months ago

      I’m old enough to remember life before the apps. I could never figure out how to make that work. Approaching girls was stressful and hard and there was a lot of ambiguity because you’d need like some ulterior motive for talking to them and then would have to shift to dating which I never had the confidence to do. Like I’d offer to send her some class notes or something and I’d get her email. But then what?

      Just walking up to a random girl and saying:

      I think you look cool, wanna grab some coffee?

      Would have an extremely low success rate I’m sure. Girls need to feel comfortable first, after all strangers who approach you in a public place tend to be people you’d rather not talk to. Now if you’re at a bar and a friend introduces you and you have a conversation first, well that could work and it’s kinda how my parents and older cousins met in the pre-app days. But if you’re me in college and you’re an engineering nerd and have only a handful of equally nerdy friends, those conversations are hard to come by. And that’s the role the apps filled for me - the introduction.

    • Deceptichum
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      1510 months ago

      Maybe women like not having men randomly coming up to them trying to express interest and pursue a date, and not having to deal with the fear of what they may do if rejected?

      IDK I’m not a woman.

      • @[email protected]
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        1110 months ago

        Women like not being approached by men they don’t find attractive, but women also like being appreciated and approached by men they find attractive. And you can never know in which group you fall. And if you just always do what other people desire, you will never get anywhere in life.

      • @[email protected]
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        210 months ago

        Sure, then women should start approaching men. The apps are not the answer, social media is doodoo.

    • @[email protected]
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      410 months ago

      No, it won’t, because it has never not been creepy. People should be allowed to go into public without constantly being approached. The part you don’t get is that being asked out for coffee once is novel, twice is fun, but after that it gets old really fucking quick. I do not want to have to deal with that every time I just want to do some fucking laundry.

      And 90% of the people who do/did this are legitimately creeps.

    • @[email protected]
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      10 months ago

      I agree, I’ll be honest that’s why I use these apps. Because when I’d try to just talk to a girl in person and be friendly I get the sense they think I’m either being creepy or want to get in their pants. When I’m just an introvert just trying to start up a conversation lol

  • @[email protected]
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    3010 months ago

    Met my fiance on a dating app, but I think they really peaked in the pandemic for the reasons the article stated that nobody had anywhere else to go.

    Now it’s likely just filters for people who spend the time cultivating a social presence elsewhere.

  • @[email protected]
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    910 months ago

    Why did they all go for the swipe model? That vastly reduced the size of their customer market while splitting that reduced market across several apps.

    • SeaJ
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      1710 months ago

      Well Match saw the success of Tinder so they switched a lot of their apps to do the same. Then they bought Tinder and filled it with ads and enshittified it. Then people flocked to other apps because the old ones were shit. Then Match bought those too and made them shitty too worth swiping and ads. There have been no stellar new apps so people are avoiding them. Eventually there will be a cool new dating app that people will flock to that Match will buy and not learn anything from the catalogue of apps their strategy has killed and they will make that one shitty too.

      • @[email protected]
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        510 months ago

        Even back then it was basically common knowledge that they separated people on attractiveness and compatibility. I stopped using it right before tinder really took off and they switched to be more like tinder.

        • @[email protected]
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          610 months ago

          I really liked the personality tests on OKCupid that they used to match you with people. I don’t think there’s anything out there like that today.

  • @[email protected]
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    10 months ago

    Historically I’ve had a lot of success and met some really great women, even had awesome relationships with a few, but things changed at some point after Covid. I barely see anyone that isn’t almost the exact opposite of what I look for and thats alongside the litany of notifications to buy something

    • @[email protected]
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      10 months ago

      That was my experience as well. Before and during COVID (~2019-2021) I had matches and dates on Tinder consistently (depending on usage up to 1-3 per week) with most of them going somewhere. Had some of the best and most interesting connections in that time.

      Found a GF, broke up 1.5 years later, and tried dating apps after some time again… Those were a shitshow now - the matches were noticeably worse and less frequent, even with the premium sub. I just gave up after some time.

    • KillingTimeItself
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      510 months ago

      i think that one might be called going outside, but as an avid inside enjoyer, i wouldn’t know anything about it.

        • KillingTimeItself
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          210 months ago

          so you’ll want to look for these things called “doors” they generally in some capacity leads towards being closer to the so called “outside” if you go through enough of them you’ll find this weird mostly green thing called nature. I hear it’s pretty good.

          • @[email protected]
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            10 months ago

            oh yeah, i’ve played this one before :D

            pretty great, yeah, but definitely not a dating app

            • KillingTimeItself
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              110 months ago

              i hear if you look close enough, you might just find a dating app, but i’ve never tried it as i don’t particularly care about it. Might be worth a shot next time you find it though.

  • @[email protected]
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    23110 months ago

    As a guy, these apps suck. I’ve met a few people on them, but it’s very obvious that they are deliberately hiding matches and people that are your type behind a paywall. It’s not in their best interest to show you people that have the same interests as you, it’s better if they bundle them all up and slap a big fat price tag on the front.

    People are starting to realize these apps aren’t about hooking up or making connections, they’re about squeezing desperate people looking for love into giving money for the promise of finding it.

    • Jerkface (any/all)
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      3710 months ago

      People don’t even use these apps to actually meet people. There are much better ways to actually meet people and we all know it. They all involve getting out and interacting with human beings in meatspace. We use these apps for parasocial stimulation. We look at the faces scroll by, gaze into their eyes, and it tricks our stupid brains into thinking we are having social interactions. That’s the actual product they are selling.

      • @[email protected]
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        2010 months ago

        You’re getting downvoted, but you’re right. They sell hope.

        Some people do use apps successfully, but from the Sankey charts I saw on reddit, the vast majority of interactions go nowhere. On the other hand, most interactions I’ve had IRL usually lead to at least a few dates.

      • @[email protected]
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        10 months ago

        I don’t think these are for parasocial interaction at all. Maybe for social media as a whole yes. But dating apps are pretty much intentionally trying to meet people. Instagram, Facebook, or TikTok sure, those are just interaction simulators. But those aren’t what we are talking about here.

        • Jerkface (any/all)
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          10 months ago

          I know what I said. People come up with all kinds of reasons to tell themselves why they smoke, but it’s because if the nicotine and that’s it.

      • Tanis Nikana
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        810 months ago

        I know anecdote doesn’t mean data, but I met my wife on OKCupid. We’re both asexual trans women, and the notion of finding someone so compatible like that would have been terrible had we done it in real life, locally only. She was in Boston, I was in Portland. And asexual trans women are a minority of a minority, so it would have taken forever in real life.

        Then again, OK Cupid has since enshittified.

        • KillingTimeItself
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          210 months ago

          you could still find each other online and get to know each other there, and then IRL. It just wouldnt be over a dating app.

          The internet is basically free, so i don’t see why we’re skipping over that one here.

  • peopleproblems
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    210 months ago

    Hmmm.

    Sounds good to me I haven’t met anyone so I can happily quit them now methinks, especially if they will financially suffer at this point

  • @[email protected]
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    3910 months ago

    I remember that one dude they interviewed like 10 year ago who basically made his own algorithm to find the perfect match on I think several dating apps including Tinder.

    It would also tell him a ton of information about each person from web scraping other profiles and stuff.

    He said he got about 200 dates that all went really well because he knew everything about the person, and the algorithm would sift through thousands at a time to match someone he wanted.

    After all that, he still never committed to anyone, eventually stopped his scripted thing, deleted all his dating app profiles, and met his future wife months later IRL by complete chance lol.

    • @[email protected]
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      2810 months ago

      His description of how his analysis of the OKCupid questions discovered that there were 7 discrete cluster of personality that it would put you in was awesome.

      He then make three profiles. One for each of the clusters he felt he was most like, but the profiles targeted the groups very specifically and so his matches started climbing like crazy.

      After going on many many dates, he dropped two of the profiles because he found that he didn’t click with the women that they matched with.

      The description of going on two dates to the same location in the same day with different women because ran out of novel date locations was hilarious.

      Data science nerd out played a data driven system.

  • Lad
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    510 months ago

    Has anyone tried Facebook dating?

    And before anyone says its Facebook, yes I know. I’m just wondering how it compares.

    • @[email protected]
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      110 months ago

      Facebook dating was decent when I tried it back in 2020/21. Tend to have more real people so more responses. You still have the difficulty of trying to connect with people or finding someone you like.

    • you_are_dust
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      110 months ago

      I have used it in the past. I feel that it’s more user friendly than many of the others. You have the option to message someone at the same time that you like them. You can see the likes that you get so you have the option to match immediately if you’re interested. As far as I know, there is no paid version.