• Ertebolle
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    62 years ago

    This is perhaps bad news for Lena Dunham, whom Mattel has lined up to helm “Polly Pocket.”

    Kill it with fire

  • King Mongoose
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    22 years ago

    I was gonna post a rant railing against this obvious money-grab (shilling, product placement, half the budget is marketing/promotion blah blah blah) when, utilizing my encyclopedic memory of the moving image, I realized this type of “cinema” is nothing new. The only real difference is that now it is no longer an afterthought but an integral part of the plan, an efficient, organized, concerted cross-media marketing ploy. It’s not meta, it’s nostalgia rationalization; it’s not smart, it’s calculated.

    Brand immersion my ass.

    [email protected]

  • LeZero
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    62 years ago

    Can’t wait for more corporate slop, maybe an “Agent Orange” movie in parternship with Bayer