Eddie Bauer logo ditches the script because Gen Z doesn’t read cursive
It’s a major rebrand that launches on Eddie Bauer’s digital platforms today and will start to appear at international brick-and-mortars on a rolling basis. By fall 2024, all Eddie Bauer products will begin to feature the updated logo.
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Though Bantle and his team initially toyed with the idea of keeping the script font, the general reaction they received was that it looked dated and, to some, confusing. “A big part of what I’m going to need to do here is reintroduce this great heritage brand to the next generation,” Bantle says. “And kids don’t even learn to read cursive in school anymore.”
ngl I’m starting to come around on cursive, at least for signatures. It’s fun to come up with your own little art piece to put on contracts and shit.
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I remember getting whipped for not writing cursive good enough, and I was just six. And English wasn’t even my native language, shm.
I too remember the 1890s
I don’t use cursive at all, but something about this is just very sad. Kids can’t read cursive anymore? Idk, that doesn’t really bode well
Kids can’t read sanscrit either it’s fine
It would suck if after millennia of transmission this generation is the one where Sanskrit becomes forgotten, especially considering roughly a twelfth of the world’s population speaks a Sanskrit descendant language and about 1.7 billion people follow a religion whose holy texts are written in Sanskrit or a Sanskrit derived language.
White people not advocate for cultural genocide challenge: IMPOSSIBLE.
Sanskrit is a different language, I’m not over here upset that kids can’t read latin, I’m upset that kids can’t read English
Yeah, I’m 23 and have a hard time reading cursive. I was taught it in elementary school, but there was no pressure to continue using it after learning it so I just forgot it over time.
I literally still use my dead name for signatures because I don’t know how to write Leyla in cursive and Ls were always the hardest letter for me if I remember right
Calligraphy has been a big part of almost every culture with writing for millennia and will continue to be for millennia to come. It exists because it looks cool, trying to justify it with writing speed or whatever is just some bazinga brained bullshit and thinking it needs to be eliminated because “muh computers” is even more bazinga brained bullshit.
Althought listening to millennials talk about the experience of learning cursive I can sympathize a little. Somehow Anglos can’t even teach their kids cursive without beating them or otherwise traumatizing them.
this is just occurring to me now but are pen licenses still a thing?
pen licenses
A pen what
when I was in school teachers wouldn’t let you use a pen until you got a pen license by doing a handwriting test in pencil
trying to justify it with writing speed or whatever is just some bazinga brained bullshit
I specifically switched to writing in cursive because I had a job where I had to take a lot of notes and using a keyboard wasn’t an option. It let me write faster and it stopped me from getting hand cramps.
If you’re looking at it through the modern conception of public schools you do basically have to justify it with some quantifiable metric like writing speed, or you discard it cause muh computers.
Whole thing at the core is a problem with schools existing to prepare kids for the labor market, as well as having to quantifiably grade everything to determine a childs future opportunities in academic bullshit.
And students know that they’re under pressure to determine their futures too, so they’re gonna be sitting there with cursive feeling like this is all bullshit that just randomly will fuck them over if they can’t get the hang of it.
Really so much shit that public schools try to do, at least in my experience, is stuff that doesn’t work well in large class settings.
Like art or music is stuff that really requires a tutoring experience to make real progress in and not just be some mickey mouse hour of fucking around and having mild fun just not doing something academic. I remember spending a whole half year term literally only learning the intro part of “Wish You Were Here”, with the teacher going back to the start every lesson cause he had to adapt to the hypothetical slowest learning student, and you didn’t learn shit except how to mimic that one set of movements, we didn’t even have actual picks, but the teacher didn’t teach us how to do fingerstyle either, you just had to do the bullshit fake pick by pinching your thumb and index finger.
Cursive arguably would fall under that too, at least if you wanna view it as an art form or hobby, like give a kid a tutor explaining and talking about it directly to them and they’d probably find a way to have fun, or they say outright it seems boring and could get to choose something else.
A signature isn’t a real logo, it just looks like uninspired shit.
No! No!
The goose icon is good, use that as a secondary icon. But god, if you need to make the logo more legible, just change (or ditch) the approach stroke on the first E.
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Do Gen Z even give a shit about Eddie Bower? It’s more of an “old man who lives alone in a cabin with no phone and an outhouse” brand. I don’t remember the last time I even saw a Gen Xer wearing Eddie Bower.
What I think is they’re starting to realize Millennials are becoming grandparents and need a new avocado toast demographic to blame the economy on.
I think the thought process is about making Gen Z give a shit about the brand.
GenZ dresses like shit so it’s no surprise.
Maybe it’s just because I live in an area that has a lot of people with outdoorsy hobbies like hiking and fishing, but I see a lot of people wear Eddie Bauer everyday
I had no idea Anglos didn’t write in cursive. It’s the way everyone I know writes here in Portugal, even if some letters are changed (I write straight capital "F"s instead of cursive capital "F"s for example). Is it taught in schools but just never used?
I remember it taught in schools, bit most people print or use a computer/phone. Weirdly, I use cursive lower case Fs and print everything else
I mean, yeah it’s time we moved on from cursive for sure makes sense it was invented when we used fountain pens
It’s amazing that they were still teaching cursive when I was in school in the 90s. They had elementary school kids who had never seen a fountain pen in their lives learning two different kinds of writing for no reason whatsoever. As a kid you’re just like “I guess we doing cursive now” but it had to be embarrassing to be a teacher, who has also never used a fountain pen, trying to explain why anyone would ever need or even want to write in cursive.
They were teaching us a dumbed-down version of cursive in the early 1990’s. It looked like shit so I taught myself cursive because I’m a big nerd.
It looks better but nobody but me can read my handwriting. It doesn’t matter though since like most people I literally never write anything by hand any more.
Today schools here are barely teaching handwriting at all and students are mostly free to draw letters in whatever way they want. My eight-grader’s handwriting is more illegible than mine were in the second grade.
Sorry sweaty I think Eddie Bauer I think of shitty ford expeditions with bad head gaskets
I refused to learn that shit in school
I knew it was useless
This is so funny. Like one of the early milestones along the way that we’ll get to look back on and laugh one day when we reach the point of just general American illiteracy
First they came for the Eddie Bauer cos I don’t wear that shit
Then they came for the Stüssydeleted by creator
Depends who’s writing. I can read a letter from my grandmother. I absolutely cannot read the notes my boss leaves.
I mean sometimes I can. But only with a lot of analysis and context clues lmao
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Yeah, in my experience it seems the people mist insistent on using cursive are the ones with dogshit handwriting.
I like cursive and think it should continue to be taught in schoolsI’m with you there. Obviously we shouldn’t, like, beat children for not writing perfect cursive in third grade, but kids should be playing outside and engaging in more active learning anyway. There’s no harm in making one of the actual classtime activities be cursive rather than extra math class.
To me cursive was a very important part of gaining fine motor skills. All these horror stories about being abused to learn cursive don’t sound like the problem is with cursive, rather with abusive teachers
