A new study of 35 million news links circulated on Facebook reports that more than 75% of the time they were shared without the link being clicked upon and read
Maybe they are just aware of clickbait bullshit? Make headlines deliver on the payload of the article.
Users hate these media tricks to get attention. Number six will shock you!
Maybe because most of the articles are clickbait anyway
In addition, analyses with 2,969 false uniform resource locators revealed higher shares and, hence, SwoCs [Shares without Clicks] by conservatives (76.94%) than liberals (14.25%), probably because, in our dataset, the vast majority (76–82%) of them originated from conservative news domains.
Damn, never would’ve seen that one coming /s
If it makes anyone feel any better, the researchers didn’t click the links either.
To determine the political content of shared links, the researchers in this study used machine learning, a form of artificial intelligence, to identify and classify political terms in the link content.
You’re lucky if researchers read the sources they cited beyond the abstract! Lol
This headline is barely even about the article. The blurb provides enough context to know what the content is about atleast.
But apparently most links on social media don’t even do that.
It’s accidentally proving its point, much like that meme where the paper on the inaccessibility of science is being denied by a paywall.
Here’s the direct link to the paper: https://www.nature.com/articles/s41562-024-02067-4 And they shared their code used to query the data here: https://github.com/geocomplexity/SwoCMetaURL/blob/main/Code.md
Psychologists say you came to comment section just because of that heading.
Upvoted without reading just to perpetuate the narrative.
Can you tell me what the headline said? I never read those (either).
I don’t read 90% of the articles because they’re mostly crap.
Right? Do you expect me to click on 90% of articles?
Social media is a filter. I’m using it to figure out what is worth clicking on.
Politics, sensationalism, click bait, fear mongering. A lot of content is useless to me.
This article is about sharing links without having read the content, not just scrolling past or commenting without reading first
Edit: a more accurate headline would be
Facebook users probably won’t read beyond this headline before sharing it, researchers say
At first the author states:
The findings, which the researchers said suggest that social media users tend to merely read headlines and blurbs rather than fully engage with core content, appeared today (Nov. 19) in Nature Human Behavior. While the data were limited to Facebook, the researchers said the findings could likely map to other social media platforms and help explain why misinformation can spread so quickly online.
This implies all social media users. Later it mentions sharing information.
If I cared , I would read the paper. I think the author didn’t do a very good job from headline on.
I know they think it might generalize to other platforms, but there’s little evidence to say so, and I doubt the percentage is nearly as bad on other platforms, especially Lemmy (which is the only social media I use, so the only thing relevant to me and many others here)
There’s likely also a high percentage of people who form opinions about and comment on headlines without reading the content, but that’s not what this paper measured
Oh, ok. It seemed they were talking about people only reading the headlines, then sharing with people who only read the headlines.
And there are a bajillion of them, and all completely random. You could read for the rest of your life and not get through a single day’s worth of shared articles. That said, you really should read something before sharing it. That part is just stupid.
I wonder how many of us will read this article lol (I haven’t).
Me attempting to take the time to read twenty poorly formatted articles per day, broken up into fourteen paragraphs each and seperated by what I assume are intended to be hundreds of intrusive ads and completely diverging from what the headline baited me into thinking this ad (er… article…) was about in the first place:
Yeah, because I know this, and the research it self doesn’t sound interesting to me.
I feel like 90% of people will only look at the first part of a thing tho.
Book titles get read more than the book
Movie posters get seen more than the movie
Album covers get seen more than the album gets listened too.
I did just pull all of this out of my ass though
E: having read the article they’re talking about sharing an article not just reading it which would be different since I don’t think many people recommend other media they haven’t consumed
Correct. Next.
They’re goddam right!
