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I fucking hate the Mozilla Corporation so much. This just highlights once more how fucking out of touch they are. Stop killing Firefox through your misguided antics!
Wtf… mozilla had like the coolest logo among current companies and they just decide to replace with… whatever this is 😶
Which coolest logo? The Dino head or the moz://a?
That second one was clever
For me it was mostly the moz://a
They’re waving the white flag 🤦
I agree. It was fire.
i actually really like this rebrand, i think the logo is a little step back, but this looks like it’ll allow them to have more of an identity
At least their website’s redesign puts more focus on firefox.
I want someone explain what does the flag next to mozilla mean.
It’s in the article …
The flag symbol highlights our activist spirit, signifying a commitment to ‘Reclaim the Internet.’ A symbol of belief, peace, unity, pride, celebration and team spirit—built from the ‘M’ for Mozilla and a pixel that is conveniently displaced to reveal a wink to its iconic Tyrannosaurus rex symbol designed by Shepard Fairey. The flag can transform into a more literal interpretation as its new mascot in ASCII art style, and serve as a rallying cry for our cause.
A flag is also the symbol of conquest and submission. It is also the symbol of surrender.
Surrender and submit
Nailed it, both you and the marketing firm they likely blew millions on
Oh alr Ty
Please tell me that’s not their new logo (talking about the thumbnail)… Atrocious.
Edit: I don’t want to sound like a dick, but this is what graphic designers do? I used to fuck around in Photoshop when I was 22 and make shit that looks better than this:
“Wow did you see the slide where they alternated a photo of a person on a green box, with a black box? And then on the next line, they did the black box first, THEN the photo in a green box. So creative”
“I like when they just put large random numbers on slides”
You would be surprised, C-suite people eat this shit up where I work.
I can’t say I’m surprised… Just confirms that a diploma is just a piece of paper. I know for a fact that I could do this.
And that isn’t in the same sense of seeing a Jackson Pollock painting and thinking “that’s just splattering paint around, I could do that.” Like no, I could 100% do this.
can’t say I’m convinced of anything by a logo change…
What don’t you remember how much better Meta and x are?
We teamed up with global branding powerhouse Jones Knowles Ritchie (JKR) to revamp our brand and revitalize our intentions across our entire ecosystem. At the heart of this transformation is making sure people know Mozilla for its broader impact, as well as Firefox.
Sure sounds like they’re trying hard to make sure everybody knows how great they are. I still want to believe they won’t abandon the mission, but I’m losing hope.
I hate these rebranding wanks companies love to do.
I always assume rebrands are attempts to cover up something.
Unless they coincide with an entire board of directors change, it’s bullshit.
Right. It’s just a money wasting wank.
Think of all the money that was wasted on this for no reason at all.
And all of that for the radical idea of writing “Mozilla” in some font that seems cool at the moment.
I can’t help but feel like this is another bad omen.
And they just laid off a shitload of people too, didn’t they?
To hire more AI people, of all things.
FFS. We can’t escape it
That’s ugly as fuck. I’m a Mozilla fan all the way, but what the fuck guys??
I don’t get why they’ve started behaving do corporate recently
It’s what happens to all companies when professional managers finally take over the entire control of the company. They have no values, no personality, no genuine vision or spirit to speak of.
A person who knows and is passionate about a topic can benefit from learning management when they get to leadership positions. But a professional manager who has never done a single productive or creative activity in their lives is an empty husk of a human being who will add no benefit to an organization. Buzzword rapping is not a valuable skill.
There are a fair bit of Mozilla engineers on Mastodon. They don’t control stuff like rebrands, but at least they show that there are definitely still values in Mozilla. And in the end, they’re the ones who do the work.
Is that a duck?
I was thinking chicken.
The flag of Nepal.
Even though we’ve been at the forefront of privacy and open source, people weren’t getting the full picture of what we do. We were missing opportunities to connect with both new and existing users.
…so we decided to do a massive rebrand because that will give people the full picture?
“Mozilla isn’t your typical tech brand; it’s a trailblazing, activist organization in both its mission and its approach,” said Lisa Smith, global executive creative director at JKR. “The new brand presence captures this uniqueness, reflecting Mozilla’s refreshed strategy to ‘reclaim the internet.’ The modern, digital-first identity system is all about building real brand equity that drives innovation, acquisition and stands out in a crowded market.
Yuck. All this does is send me the message that Mozilla cares way too much about being a trendy brand and has essentially capitulated in the face of the so-called market.
I really hope this ends up working out for them, I hope that I’ll regret being so cynical about this announcement…
Hey, remember when the old Mozilla ‘throbber’ icon had a godzilla breathing fire on the planet or something?
Hey, remember when Mozilla made mozilla the app?
Hey, remember the time before SeaMonkey needed to be supported by volunteers because paid staff couldn’t do it for #reasons unrelated to being bored and sad at actual software maintenance?
Good times. GO BACK TO THAT.
Mozilla isn’t just another tech company
-> proceeds to act like any other tech company
Aw shit, Mozilla is dying and Google is losing Chrome. Google is going to buy Firefox and do what it did to Chrome.
They changed their logo into… a stick figure chicken head.
That’s certainly something they did.
Green on black though. Like a terminal. For hackers! Bet you feel dumb now.
Drat, foiled agian! Damn you Stick Figure Hacker Chicken! Ill get you yet!
