Parmigiano-Reggiano makers are putting edible microchips the size of a grain of sand into their 90-pound cheese wheels to combat counterfeiters::Italian Parmigiano-Reggiano makers are using microchips to verify the authenticity of their products and thwart scammers.
If the microchip just contains a unique serial ID you can check with the producer, it would be just as easy to print it in the casing or glue it to the side of the wheel, no need to implant it in the outermost layer of cheese.
It is just glued on it. It’s just on the label, not implanted inside the cheese wheel. The “you could be eating microchips!!!” part of the article is pure clickbait.
All they say is they’d be safe to eat if for some reason it ended up in the cheese. Like the rest of the label I guess.
It is glued to the side… The article is just bullshit.
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Introducing: the Mish network!
TIL there’s a global market in fake cheese. Which is to say, real cheese that someone slapped a fancier label on.
I’m sure all the steps we took to reach this point were logical ones, but we still find ourselves in a very strange place.
Yeah it’s like how the Champaign region has brutalised it’s soil with over production and now produces substandard grapes compared to other regions but due to established customs can charge the most.
Cheese makes even less sense as the original taste was down to the quality of the dairy and the process of making it - both of which have changed totally and are easily replicatable, though fake cheese is potentially dangerous if made unlicenced because God knows what corners they could cut - I don’t want to eat something full of reminant cleaning products and deadly pathogens.
Really then avoiding over-priced prestige products is the best choice economically, medically, and morally (I’ll skip the essay on that but the main point is it’s funding greed and establishing a classist normal which is something we should be moving away from).
Considering they charge arm an a leg for the damn thing no wonder. Also wait until you find out there are fake eggs mass produced in China. That will mind-stop you.
I’m concerned. At least fake cheese is real cheese. What’s lower cost than using hens to produce eggs?
You should pressure-wash your asshole.
Thank you for taking an interest.
Even lower cost, mass production, fuck knows. Am concerned as well.
Legally it’s only cheese if it comes from the “Formaggi” region in Italy. Otherwise it has to be called “bad milk product”.
Just wait until you hear about olive oil.
TIL that counterfeit fucking cheese is a thing.
Well one wheel of the cheese costs $1000
I know a bloke who’ll just squash a load of cheddar together for you for about 40 bucks. We call him big cheese.
Why are they not using those nanotech microchip trackers that are small enough to fit in a vaccine, and that can communicate with a satellite without any need for a radio or battery?
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Those chips are only good for mind control
I knew this was how Bill Gates would get us. Through our spaghetti and meatballs.
They found our one weakness.
Lol, cheese DRM. Just when I thought more DRM was impossible.
Great, now I can scan my poop.
if people who is eating them cant tell the difference than whats the point
They make counterfeit Rolex so good, you need an expert and a microscope to tell the difference. Why not cheese.
It’s almost like luxury goods are a scam and purely for bragging rights of having the brand, and not that the actual object is unique or the best!
Probably to protect the “brand” at places that actually care about advertising what kind of cheese they have
You really don’t want to buy counterfeit food.
One of the biggest reasons for avoiding counterfeit food is the higher risk of contaminants.
Semiconductors are a pretty serious contaminant.
Could you please elaborate on that
My friend, it’s food. You put into your body. Do you really need to ask why it’s a huge breach of trust?
But putting microchips in your body is ok? Seems to me the counterfeit cheese is now better for me.
I see your point, but both wheels are questionable in different ways.
Making your own product worse to own the counterfeiters.
Its what the gaming and film industry have done for decades
This is like complaining that they changed the ink to print the labels with.
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I would rather buy the cointerfeit version of this cheese if that comes without microchips
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its funny that some ppl are paranoid that bill gates is trying to microchip them with a vaccine when they probably already have been by the fucking itailians
Pecorino Romano is better anyways
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Agreed. We can enjoy both cheeses but don’t put Pecorino on a Caesar. Love Pecorino.
I got to admit, Italians inventing Cheese DRM, wasn’t on my 2023 Bingo card.
Physical products are the only ones that makes sense for DRM.
You wouldn’t download rigatoni
I would try really hard to do that
I would try really hard
Good, 'cause you’d need to!
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Bolognese always clogs my fiber lines. Do not recommend downloading.
Blockchain-based cheese DRM! 😂
The chips use blockchain technology and trace the wheel of cheese back to where the milk that was used came from.
Cryptobros, Unite! We finally found a way for blockchain tech to be relevant for more than just ransomware! We authenticate cheese!
Someone’s gonna make a ton of money on CheeseCoin
Blockchain is also good for solving the Ship of Theseus problem. You can encode the entire history of the object into the object.
Blockchain has many cool uses and none of them are currency.
I mean, the ship of Theseus isn’t a problem, nor is there a solution, but I get the joke anyway :)
There was a joke in there?
There was a joke in there?
I thought there must be, otherwise it would be a deep misunderstanding of what the ship of Theseus is
Blockchain =/= crypto
Crypto uses blockchain, but blockchain is just a different type of database that generally tracks data through a decentralized network. It has a lot of real uses beyond crypto like identity verification, transcript/records management management, and iot data sharing. It’s nothing that can’t be done in a centralized manner, it’s just a different way of going about it that, in some cases, is much more secure and/or much more easily accessible.
It’s nothing that can’t be done in a centralized manner,
and thats the main problem with basically all blockchain related solutions, theres pretty much always a centralized alternative thats more efficient
and much more… centralized? But let’s also just ignore the part where it’s described as generally more secure as well.
Most commercial non-crypto blockchains I’ve seen only have a couple of nodes connected, usually held by a single entity. In these cases it’s no less centralised than any alternative write-only DB.
What corporation which validates their supply chain for authenticity is not already centralized? It literally makes no sense when the official manufacturer and logistics partners are all known, at that point you may at best want “transparency logs” but not blockchains. They’re not even intended to stay authenticated on a second hand market, so there’s no need to be able to keep tracking their movements after first sale
and much more… centralized?
it being centralized dosent mean its bad. theres also the fact that many processes are centralized by the nature of how they work.
it’s described as generally more secure as well.
why would that be?
The cheese makers are not concerned about decentralization. Presumably they trust themselves, because they are the only ones trusted to write to the database. If they are the only ones allowed to put something on the chain, it’s a central database, regardless of how many computers/places they run it on.
Blockchain is not magically more secure than any other equivalent cryptographic solution.
I don’t know, can you make a JPEG of the cheese wheel and then put the hyperlink on the blockchain? Maybe make it so I can import the cheese in a shitty MMO that nobody actually wants to play?
It probably is, for ants
Not really putting them “into” their cheese, just the labels that bind with their outer casing of the cheese wheel. Still neat.
They are being placed on the casein label, a food-safe label commonly used in cheese production, which is placed on the cheese wheel.
Except it is very common to boil cheese rind for broth. And prolonged exposure high temperatures tend to break down pollutants into even more reactive forms as well as draw them out into solution. Worse if it’s in like a commercial steam oven or pressure cooker that can get much higher than 100 C, you know, like many professional restaurants make a point of using.
I doubt it will be that easy to identify and scrape off, because that would defeat the point, probably hidden deep within the layers. It says it can’t be read remotely so very unlikely it’s just an off the shelf RFID sticker you can easily see and peel off. I also doubt a lot of people will know it’s there and that it needs to be removed in the first place, or they’ll take their word for it that it’s edible even though they are absolutely in no position to make that claim and have definitely not done the rigorous medical research/testing to actually justify a claim like that.
I guess in that case I should probably seek out the counterfeit versions of it since they’re now apparently better than the originals.
What?
Who wants to eat a microchip?
It’s in the wrapper not the cheese silly
Oh. Well then, nevermind!
Where in the article did it mention that the counterfeit versions are better than the originals? I didn’t see a comparison of quality at all (maybe I missed it?).
Well the counterfeit versions don’t have microchips in them.
Neither does this cheese, if you read the article the microchips are in the casing
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I think it’s more than the counterfeit versions have gotten so good and/or cheap that the genuine manufacturers feel the need to compete by placing microchips in their cheese rather than improve their own or bring down the price.
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You’re talking about market economics on a site full of tankies.
