WhatsApp is rolling out ads. In an update on Monday, Meta announced that it will now show ads from businesses through its Stories-like status feature.

Meta says it will tailor the ads to your interests by using “limited” information, including your country or city, language, the channels you follow, and how you interact with ads on the platform. You can also change your ad preferences from Meta’s Accounts Center.

This isn’t the only change Meta is making to WhatsApp. The company will also start showing promoted channels when you click on the Explore button to find new ones to follow. It’s also rolling out the ability to subscribe to channels to “receive exclusive updates” as well.

  • dsilverz
    link
    fedilink
    119 days ago

    @MazonnaCara89 The country I live in (Brazil) overly uses and depends on WhatsApp. From government departments to businesses and transactional relations, all the way to social and family affairs, people is addicted to it, forcing other people (e.g. me) to either have a WhatsApp account or ending up far beyond mere social ostracism (beyond mere loneliness): effectively, the inability to buy, sell, rent or even resolve citizen matters with certain government/state departments (such as receiving medical appointment schedules from Brazilian’s public health system (Sistema Unico de Saude/SUS (Unified Health System) via their “postinhos”/“Unidades Basicas de Saude” (neighborhood public health centers)). They don’t even use the grand old phone calling and SMS anymore: even “calls”, when performed, are made by people/departments/businesses via Whatsapp VoIP functionality.

    That said, it’s worth mentioning that WhatsApp has been running ads for a long time: the “Channels” section lists seemingly random “channels”, many of which are businesses with “verified” “blue badges”. So it’s effectively advertisement disguised as veiled “recommendations” from Meta. It seems like it’ll just become worse (to the surprise of no one who understands what Meta is).

    I really want to leave WhatsApp, but I’m socially compelled to stay (it’s the only mainstream platform where I still have an account, against my will)… the raw, grotesque distillation from social compliance, worse than depicted in Derren Brown’s documentaries…

    • @[email protected]
      link
      fedilink
      English
      119 days ago

      Facebook has had a strategy for a long time of monopolising the internet of countries that previously had very little internet. They essentially subsidise internet infrastructure and make that subsidy dependent on facebook being a central part of the network.

      So I’m not surprised to hear this. They obviously have found ways to inveigle themselves into key infrastructure in lots of places, even if they couldn’t build it in from the ground up.

  • @[email protected]
    link
    fedilink
    English
    1220 days ago

    I literally just got my senior citizen dad off Skype and over to WhatsApp like 2 years ago… Ain’t no way I can get him over to signal

  • cally [he/they]
    link
    fedilink
    English
    919 days ago

    I hate how my country (Brazil) depends so much on Whatsapp. If I could, I would uninstall that app immediately.

    • @[email protected]
      link
      fedilink
      English
      219 days ago

      Same in Germany.

      I do believe it’s better than using iMessage for example but it’s undoubtedly rubbish.

    • @[email protected]
      link
      fedilink
      English
      319 days ago

      Same here in UK. So many people think of it like email. A universal communication system. They can’t see the problem with it being a single, closed, for profit, provider. Now Meta feels people are locked in, they will be finding out. But they still won’t see the problem until it ratcheted to really bad. Like frogs in boiling water.

    • Lovable Sidekick
      link
      fedilink
      English
      2
      edit-2
      20 days ago

      I’ve never used whatsapp and don’t even remember what it’s for. Somehow life goes on.

      • @[email protected]
        link
        fedilink
        English
        0
        edit-2
        19 days ago

        I’m guessing you’re in the US. In many parts of the world including where I live, it’s the messenger app. If you don’t have WhatsApp you’re pretty much not communicating with most people.

        • Lovable Sidekick
          link
          fedilink
          English
          118 days ago

          I am in the US, but it’s mostly that I just don’t messenger apps. I send ordinary text messages on my phone or make voice calls.

      • @[email protected]
        link
        fedilink
        English
        119 days ago

        It’s not a popular messaging app in the US. It is in many other countries though. I use it to talk to my wife’s family.

  • @[email protected]
    link
    fedilink
    English
    195
    edit-2
    20 days ago

    *gasp*

    Who could have ever seen this move coming? From Facebook, of all companies!

      • @[email protected]
        link
        fedilink
        English
        2520 days ago

        Have they removed that dogshit crypto they added a few years ago? Haven’t donated since.

        Signal was never more than a stepping stone anyway. Centralised privacy services, that can be taken down by any government, are doomed to fail under surveillance capitalfascism.

      • Calavera
        link
        fedilink
        English
        420 days ago

        No, the second best was 10 years minus 1 day ago

    • merde alors
      link
      fedilink
      English
      2820 days ago

      👆 mark that comment. I’m sure you’ll write that again in a year or so

      • Optional
        link
        fedilink
        English
        920 days ago

        And the year after that, and the year after that, and the year after that, and

      • @[email protected]
        link
        fedilink
        English
        420 days ago

        And again in a year or so only a handful of tech nerds with few social connections will actually ditch it.

  • mintiefresh
    link
    fedilink
    English
    3620 days ago

    Hopefully this helps people move off of WhatsApp to Signal or something else.

      • Final Remix
        link
        fedilink
        English
        1220 days ago

        Why? It works fine and it’s built into the phones. No need to convince family members to install a fuckin’ chat app just to be able to message them.

        • @[email protected]
          link
          fedilink
          English
          1
          edit-2
          19 days ago

          Because it sucks and it’s tied to a provider and the rest of the world doesn’t even use it.

    • Ulrich
      link
      fedilink
      English
      2120 days ago

      Yeah like it moved them off of Xitter, Reddit, Facebook and Instagram.

      • @[email protected]
        link
        fedilink
        English
        620 days ago

        I mean we are here, aren’t we? The majority of people will do nothing of course, but some will make the switch or even just install another app just to give it a try. And soon Whatsapp’s enshittification will continue and some more people will switch and so on.

    • @[email protected]
      link
      fedilink
      English
      620 days ago

      Hope so… Just a little bit and them another ones when they extent the implementation of IA… And wishing to not be the standard any more

  • Ulrich
    link
    fedilink
    English
    1720 days ago

    Only shocking part of this is that it took them this long.

    • @[email protected]
      link
      fedilink
      English
      220 days ago

      Yeah, it was never not going to happen. Shareholders demand unending year-on-year growth at all costs, forever, until everything is shit.

  • @[email protected]
    link
    fedilink
    English
    2520 days ago

    I’m more surprised it took them this long. Thankfully there are already many decent alternative messaging apps.

    • @[email protected]
      link
      fedilink
      English
      820 days ago

      but still nobody is going to switch. whenever i try to convince people to switch, they just defend whatsapp and I’m a whiner

      • @[email protected]
        link
        fedilink
        English
        220 days ago

        Or they do switch but for like 1 day and then go back to messaging you on WhatsApp. I tried switching to signal at least a couple times, even convinced a couple groups to move, but not a single chat lasted more than a couple weeks. Eventually they all went back to WhatsApp. Every single one. It’s extremely difficult to get people to care.

  • malfisya
    link
    fedilink
    English
    2320 days ago

    This is one of the train that impossible for me to get off. It is very ubiquitous in my country to use whatsapp instead of text. I must suck it up I guess. 😅

    • @[email protected]
      link
      fedilink
      English
      2220 days ago

      A fair number of my contacts from countries where this is true also have Signal. If you don’t, I suggest installing it and seeing how many people are there.

      If it’s hard to remember who uses what, start conversations from the contacts app instead of one of the messaging apps; in most cases it will tell you.

      • malfisya
        link
        fedilink
        English
        3
        edit-2
        20 days ago

        Already did that months ago when they change the term of services and people are aware of it at the time. Many install Signal, tried them, signal got overloaded, experience degraded, people are back to Whatsapp. Now only dead account are there. Telegram is more popular but that is just jumping from crocodile’s mouth to shark’s.

        Government agencies, company customee services all relies on Whatsapp. They have emails but if you want to get response in timely manners, Whatsapp is the way to go (Or twitter, again another bad alternatives).

        At least it is still E2E (supposedly), so it is not all bad. Look, I know I sound pessimistic because I am (at least in this specific topic). I hope everyone else can do better than me, cheers!

        • @[email protected]
          link
          fedilink
          English
          520 days ago

          signal got overloaded, experience degraded

          I did not experience this, and I’ve been using Signal daily for years. Prior to 2020 or so, I experienced more unreliability and hesitated to recommend it to the average person.

          I’m familiar with the problem though; in most of the EU and probably other places WhatsApp usage is so high that it’s a major inconvenience to avoid it entirely.

          • @[email protected]
            link
            fedilink
            English
            119 days ago

            Signal has recently been giving me issues like taking forever to send and not properly notifying me about messages.

            • @[email protected]
              link
              fedilink
              English
              119 days ago

              Android, iOS, or desktop?

              I’ve noticed the occasional slow delivery, but I have had reason to believe the recipient has an unstable internet connection when that has happened.

        • Ulrich
          link
          fedilink
          English
          320 days ago

          Government agencies…relies on Whatsapp

          WTF!? What country is that?

              • @[email protected]
                link
                fedilink
                English
                1
                edit-2
                15 days ago

                I said India, because I am an Indian, and our government also does use whatsapp. In some way, our countries have some kinship

                edit - I just checked context of replies, and you said wrong continent for brazil, but not for me, is it because I atleast got the continent right? if so, let me guess again, is your country in indian subcontinent, or south east asia in general?

                • malfisya
                  link
                  fedilink
                  English
                  215 days ago

                  Southeast asia, Indonesia 🇮🇩. Cheers!

                  (If anyone bothered to check my bio, it would be easy to figure out. lol)

      • malfisya
        link
        fedilink
        English
        620 days ago

        The most important people in my life is my family, especially my parents. Teaching them to try new app to chat to me is easy enough but all of their friends and groups are still on whatsapp.

        Making them juggle between two apps (separating how they interact to me and totheir friends) is not easy. Justifying it is even harder, they simply don’t care (to understand) the implication.

        Rather than make them confused and worried about not being able to contact me, I just have to accept the status quo. It is the conclusion I arrive at.

        Must be nice tho to not use any Meta product. :)

    • Getting6409
      link
      fedilink
      English
      320 days ago

      It may not fit your exact needs, but my solution to WhatsApp and fb messenger is to bridge them with a beeper account. Of course you lose the calling ability, but if you’re not using it for calls it is a good enough solution. The other caveat (at least with fb messenger) is you still need to check on your actual account if you get any legit messages from someone not on your list.

      • malfisya
        link
        fedilink
        English
        120 days ago

        This might be good middle ground. The last time I tried beeper, the apps is kinda … suck tho. Well, at least it not full of ads!

        Does it still require user to install their desktop app first?

        • Getting6409
          link
          fedilink
          English
          220 days ago

          Not that I’m aware of, never even knew it was ever a requirement. I’ve only used the android client and the browser client. For whatever reason they don’t really communicate the browser is out there for use. It’s chat.beeper.com for anyone looking.