With Boris it was and that made him more dangerous.
But even when it’s unintentional, there’s such a thing as media saturation. So candidates that are constantly crazy and doing awful shit benefit from not just getting press coverage for the awful shit.
Trump’s look is born of vanity though, it’s not a calculated PR stunt.
It doesn’t have to be intentional.
With Boris it was and that made him more dangerous.
But even when it’s unintentional, there’s such a thing as media saturation. So candidates that are constantly crazy and doing awful shit benefit from not just getting press coverage for the awful shit.
honestly I’m not sure I buy the idea that any significant portion trump’s awful shit is flying under the radar because of his wacky hair.