Originally it was the independent non-major label rock or rock adjacent acts that were the “alternative” to what mainstream white oriented pop-rock stations in the USA were marketing. It became a ludicrous name once it represented what those pop-rock stations were playing.
Could you define “alternative” for me?
Originally it was the independent non-major label rock or rock adjacent acts that were the “alternative” to what mainstream white oriented pop-rock stations in the USA were marketing. It became a ludicrous name once it represented what those pop-rock stations were playing.
Haha. In this context? Generally meaning 80s college radio and 90s rock music. You know. Cool music.