YouTube has found a new way to bypass ad blockers by integrating ads directly into video content via "server-side ad insertion," complicating the detection and blocking of ads. How will ad blockers respond?
Video encoding works by combining key frames, the whole picture and delta frames, what and how it changed. As long as you swap the stream at a key frame there is no need for a reencoding.
I’m really curious if they can make video injection of ads cost effective.
It feels like mangeling video streams into one, potentially re-encoding the video as they go… sounds expensive
Why would it involve re encoding?
Video encoding works by combining key frames, the whole picture and delta frames, what and how it changed. As long as you swap the stream at a key frame there is no need for a reencoding.