The fake profile is one of many being tested on Instagram. Its bio bizarrely claims the robot is a "momma of 2" and "your realest source for life's ups and downs."
everyone is looking at it wrong expecting these social media companies to show this as engagement.
That’s not the goal.
The purpose of the AI profiles is targeted advertising. It probably isn’t going to work on you but it does work on many demographics. It’s the same concept as any other advertisement. They all set the scene of the specific type of person they want to buy their product, whether it’s a TV commercial, a radio ad, a magazine page.
The only real difference here is that it’s not a real person but when it comes to advertising, will that really matter? That is, will the drop in sales be negligible compared to the massive drop in cost of advertising?
you may not have an account but your friends and family might and if you have similar interests they may vouch for products that were pitched to them via AI… so in that way, they’re still reaching you
What’s the business model here? I’ve organically arrived at the South Park meme.
The model is that as long as it looks like there are “users” that are “engaging” with the platform, it pleases the shareholders.
Same model with Reddit.
everyone is looking at it wrong expecting these social media companies to show this as engagement.
That’s not the goal.
The purpose of the AI profiles is targeted advertising. It probably isn’t going to work on you but it does work on many demographics. It’s the same concept as any other advertisement. They all set the scene of the specific type of person they want to buy their product, whether it’s a TV commercial, a radio ad, a magazine page.
The only real difference here is that it’s not a real person but when it comes to advertising, will that really matter? That is, will the drop in sales be negligible compared to the massive drop in cost of advertising?
It’s 100% certain not to work on me because I don’t have any accounts on Meta’s platforms.
you may not have an account but your friends and family might and if you have similar interests they may vouch for products that were pitched to them via AI… so in that way, they’re still reaching you