It shows you the power of branding. I remember that there was a study where kids were given a regular hamburger in a McDonald’s wrapper and the same hamburger by itself and kids overwhelming said McDonald’s tasted better.
I think they even replicated the experiment where the McDonald’s hamburger was unwrapped and kids still preferred the McDonald’s wrapped burger.
Or how people tend to prefer Pepsi in blind tests (I think it’s sweeter or something, if i remember correctly) but overwhelmingly chose CocaCola if given the choice.
That used to be universally true. Is it still? I think the last time I looked at the bag about 7 years ago it was just about on par with the price per oz of the name brand. The store brand in the box (as opposed to the name brand in the box) is still cheaper though.
10 years ago I ate a lot of bulk bagged cereal. at the time even some of the ‘natural/organic’ brands were cheaper by weight. I stopped when it became about the same and I was also sick of cereal. probably close to 7 years ago like you said.
can someone explain the difference between the two ?
There is none, but kids are picky and want expensive name brands because pretty images
It shows you the power of branding. I remember that there was a study where kids were given a regular hamburger in a McDonald’s wrapper and the same hamburger by itself and kids overwhelming said McDonald’s tasted better.
I think they even replicated the experiment where the McDonald’s hamburger was unwrapped and kids still preferred the McDonald’s wrapped burger.
Or how people tend to prefer Pepsi in blind tests (I think it’s sweeter or something, if i remember correctly) but overwhelmingly chose CocaCola if given the choice.
That big bag costs less than the little box.
That used to be universally true. Is it still? I think the last time I looked at the bag about 7 years ago it was just about on par with the price per oz of the name brand. The store brand in the box (as opposed to the name brand in the box) is still cheaper though.
10 years ago I ate a lot of bulk bagged cereal. at the time even some of the ‘natural/organic’ brands were cheaper by weight. I stopped when it became about the same and I was also sick of cereal. probably close to 7 years ago like you said.
It’s definitely still true in Central Europe
The box is a name brand cereal. The bag is a copycat store brand cereal that’s cheaper.
Malt-o-meal is also a name brand rather than a store brand. Just less well known than Kellogg or General Mills.