Yeah, the “president” there is Dave Nichol, who was a former president of Loblaws. A lot of it is just marketing, but Nichol actually did personally taste and approve things with the President’s Choice label. The Loblaws test kitchen was actually right next to his office. These days it’s just the Loblaws premium in-house brand, and my guess is that a lot of it is made in America, shipped to Canada, branded as “President’s Choice”, then sold in the monopolist’s store.
I quite enjoy seeing “President’s Choice” on this list.
Is it prescient, poignant or just apt?
à propos
Yeah, the “president” there is Dave Nichol, who was a former president of Loblaws. A lot of it is just marketing, but Nichol actually did personally taste and approve things with the President’s Choice label. The Loblaws test kitchen was actually right next to his office. These days it’s just the Loblaws premium in-house brand, and my guess is that a lot of it is made in America, shipped to Canada, branded as “President’s Choice”, then sold in the monopolist’s store.