Over 40% of Facebook Posts are Likely AI-Generated — Study – Originality.AI
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Have you seen a Facebook post and wondered if it was AI-generated or human-written? In this study, we analyze the impact of ChatGPT and generative AI tools on Facebook posts. These are our findings.

Originality.AI looked at 8,885 long Facebook posts made over the past six years.

Key Findings

  • 41.18% of current Facebook long-form posts are Likely AI, as of November 2024.
  • Between 2023 and November 2024, the average percentage of monthly AI posts on Facebook was 24.05%.
  • This reflects a 4.3x increase in monthly AI Facebook content since the launch of ChatGPT. In comparison, the monthly average was 5.34% from 2018 to 2022.
  • @[email protected]English
    8•3 months ago

    Meta is probably screwed already. Their user base is not growing as before, maybe shrinking in some markets, and they need the padding to cover it up.

    • @[email protected]English
      2•3 months ago

      Very true.

      But also so stupid because their user base is, what, a good fraction of the planet? How can they grow?

      • @[email protected]English
        1•3 months ago

        38% of the population as user. 20% daily active users. The classic way to grow is to squeeze the users and advertisers more and more with fees, subscriptions, tiers, … I guess the exodus at X has them spooked of what could happen if they continue with that plan, so they’re trying this AI thing.