Some of my non-techie friends were complaining about how rubbish Google search is now and I suggested Duck Duck Go. They couldn’t get past the name. I know it’s based on some childhood game in the US but it makes no sense to anyone here in the UK.
No, that’s not “back”, which implies they left. That’s just staying with what you’re used to, what is normal to you.
Google has become established enough that the name has obtained a sense in itself. When switching to something else, the new tool has to convince in a way that the previous one doesn’t. Often, function isn’t enough if the form doesn’t fit.
Some of my non-techie friends were complaining about how rubbish Google search is now and I suggested Duck Duck Go. They couldn’t get past the name. I know it’s based on some childhood game in the US but it makes no sense to anyone here in the UK.
So back to the search engine with the serious and sensical name “Google” then?
No, that’s not “back”, which implies they left. That’s just staying with what you’re used to, what is normal to you.
Google has become established enough that the name has obtained a sense in itself. When switching to something else, the new tool has to convince in a way that the previous one doesn’t. Often, function isn’t enough if the form doesn’t fit.