I like to say that corporations will never go out of their way to be charitable. There’s always a bottom line, being it PR or direct profit. Even PR and Marketing spend has to eventually lead to increase in profit.
Or avoid a decrease in profit, which is why you get so many posturing bandwagons which slow down once enough people have forgotten that it won’t affect profits anymore, eg all the statements and policy, name, logo etc changes due to BLM in mid-late 2020
They were going to defend you for as long as doing so remained profitable.
I like to say that corporations will never go out of their way to be charitable. There’s always a bottom line, being it PR or direct profit. Even PR and Marketing spend has to eventually lead to increase in profit.
Or avoid a decrease in profit, which is why you get so many posturing bandwagons which slow down once enough people have forgotten that it won’t affect profits anymore, eg all the statements and policy, name, logo etc changes due to BLM in mid-late 2020