I’m a Pole so I probably didn’t consider German military could be good news or sexy, even subconsciously. But then you have those Hugo Boss uniforms. Hmmmm.
100% agree with you that military isn’t good or sexy ever but comparing this photo to like a grizzly, manly man in the mud (which could be sexy as well, lol) I think this image wants to say “Look we’re not the reactionary, sexist boys club we once were (which is a complete lie, probably), come join us, we even got women now!” So basicallly propaganda.
Interesting, for me it seems to be supposed to convey “military good and sexy now” vibes.
They can be sexy and fierce at the same time.
I’m a Pole so I probably didn’t consider German military could be good news or sexy, even subconsciously. But then you have those Hugo Boss uniforms. Hmmmm.
100% agree with you that military isn’t good or sexy ever but comparing this photo to like a grizzly, manly man in the mud (which could be sexy as well, lol) I think this image wants to say “Look we’re not the reactionary, sexist boys club we once were (which is a complete lie, probably), come join us, we even got women now!” So basicallly propaganda.
I wouldn’t make this judgment based on a single news piece with 2 pictures total but I’ll be on a lookout if this is a pattern.