Mike Rockwell, the Apple Vision Pro chief, has replaced John Giannandrea as the executive in charge of Siri, in an executive shakeup to try and rescue Apple's flailing AI efforts.
The problem is that Apple’s extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.
Most people think generative AI is magic coming out of a hat, so even if Apple delivers at the same level as other companies, people will feel like they’ve been misled.
The problem is that Apple’s extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.
like what specifically? I think most people will be very happy if the only practical improvement is Siri working a lot better, which should be achievable.
The problem is that Apple’s extensive marketing of Apple Intelligence has led to expectations that far surpass what the final product is likely to be.
Most people think generative AI is magic coming out of a hat, so even if Apple delivers at the same level as other companies, people will feel like they’ve been misled.
like what specifically? I think most people will be very happy if the only practical improvement is Siri working a lot better, which should be achievable.