When we priced a U.S.-made version of our flagship product 85% higher than our Chinese-made one, 25,650 customers had the chance to vote with their wallets. Here’s what happened. As small business owners, we’ve heard it a thousand times: “I’d gladly pay more to support American-made.” We wanted to believe it. So we put
They almost doubled the price, but it cost them 3x more to make
They talk about maintaining their margins. I’m curious if they’re talking percentage-wise or dollar-per-unit profit.
I think “margins” might imply percentage, but I Am Not A Businessman. I would be interested to see a full cost breakdown. I bet they’re saving on shipping! Lol