Given that they offer half the fees of Valve, it’s more like 'we don’t want to keep having to pay Valve 30% of our entire Revenue on every game we want to sell when we can make a profit running a store that charged half as much.
Good thing that most publishers don’t pay 30% on Steam, they get a better deal the more they sell. And Valve does a lot to help games sell better, such as not having an awful client.
Given that they offer half the fees of Valve, it’s more like 'we don’t want to keep having to pay Valve 30% of our entire Revenue on every game we want to sell when we can make a profit running a store that charged half as much.
Good thing that most publishers don’t pay 30% on Steam, they get a better deal the more they sell. And Valve does a lot to help games sell better, such as not having an awful client.