Otherwise, I can’t explain why they don’t take it more seriously to stand up to bots. Even more so with meta and their eagerness to put in more accounts pretending to be human to “cover the friend market”.
Besides, what’s to stop them? They are the ones who control the information and surely they know perfectly well which accounts are authentic and which are bots. Maybe even several of those accounts are controlled directly by them and they use them to inflate the statistics to charge advertisers even more.
Or maybe I’m jut tripping…
Wouldn’t shock me. But from memory advertising is paid based on clicks per view ratio.
If one were the size of google, and lacked ethics, they could bot the clicks as well as the views.
google has ethics?
also, i think it would be more cost effective for them to just make the numbers up, no bots needed.
I thought they went by “impression” or whatever and that doesnt require a click?
I could be wrong but impression seems like something very easy to fake so as an advertiser you would like something more concrete then just ‘We showed your ad X amount of times.’