The benefit is mostly in “Oh, this (show/movie I like) is Canadian? What else is Canadian?”
Let’s take Netflix for a negative example. People know it’s reputation for cancelling shows after the third season, so viewers choose not to get invested in Netflix shows, so they do poorly, and then Netflix cancels them. It’s a bit of a self-fulfilling prophecy at this point.
But what if the reputation around the world was “CBC (or Canada in general) produces great shows”? Then more people will look for them and it grows the international audience. It genuinely annoys me when people call great, original Canadian shows, like North of North, a Netflix show. No, it’s quality CBC, Canadian, Inuit content. But if people think North of North is Netflix, how many are expecting it to get cancelled after the third season, and therefore not bothering to get interested in it?
Interesting - what do you see as the benefit to that? I’m not disagreeing, but I hadn’t really considered it before.
Big yup.
The benefit is mostly in “Oh, this (show/movie I like) is Canadian? What else is Canadian?”
Let’s take Netflix for a negative example. People know it’s reputation for cancelling shows after the third season, so viewers choose not to get invested in Netflix shows, so they do poorly, and then Netflix cancels them. It’s a bit of a self-fulfilling prophecy at this point.
But what if the reputation around the world was “CBC (or Canada in general) produces great shows”? Then more people will look for them and it grows the international audience. It genuinely annoys me when people call great, original Canadian shows, like North of North, a Netflix show. No, it’s quality CBC, Canadian, Inuit content. But if people think North of North is Netflix, how many are expecting it to get cancelled after the third season, and therefore not bothering to get interested in it?