Lamborghini was a tractor company before they made cars. Ferruccio Lamborghini was successful and bought 2 Ferraris, one for him and one for his wife. He would drive his business partners to lunch in hhem, but he tended to burn up the clutches. He eventually discovered that they used a same inexpensive part as his tractors, but Ferrari charged 100 times the money for the same part. He spoke to Enzo Ferrari about it and the conversation did not go well. Lamborghini was so insulted by the reply that he started his own car company.
Lamborghini was a tractor company before they made cars. Ferruccio Lamborghini was successful and bought 2 Ferraris, one for him and one for his wife. He would drive his business partners to lunch in hhem, but he tended to burn up the clutches. He eventually discovered that they used a same inexpensive part as his tractors, but Ferrari charged 100 times the money for the same part. He spoke to Enzo Ferrari about it and the conversation did not go well. Lamborghini was so insulted by the reply that he started his own car company.
https://www.caranddriver.com/features/a25169632/lamborghini-supercars-exist-because-of-a-tractor/
We have Enzo Ferrari being a prick to thank for the birth of Lamborghini, the Shelby Cobra AC, and the Ford GT40
Tricking people to pay 100x its normal cost is pure unadulterated capitalism.