Right-wing influencers now have to choose between authenticity to their brand, and their loyalty to Trump.

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    fedilink
    302 days ago

    Trump’s 10-year relationship with the MAGA base has been an endless cycle of breaking and making up: Trump does something that infuriates the base, they revolt, Trump smooths things over, and the base goes back to loving the president. In every case, he’s always assisted by a network of online MAGA influencers who are effectively his proxies — enforcing message discipline when interacting with their audiences, amplifying his talking points, defending him from his haters, and making sure the base sticks with him no matter what.

    If only there was some sort of . . . theory . . . that could explain how that works.