Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Everyone knows the tale of Brand X getting bought out by some faceless global conglomerate and going to shit, but does the opposite ever happen?
Even before that, Apple owes its very existence to an acquisition. Acquiring Next allowed them to abandon their dying OS and start anew with OS X, and brought back in founder Steve Jobs (who Apple had previously fired). With Steve Jobs at the helm, they made the computers cool again to buy some time before the iPod completely turned the company around.
It was almost like NeXT was acquiring Apple for their branding, with the way it turned out.
A similar thing happened with Pixar/Disney, where post acquisition Disney Animation Studios started to work a lot more like Pixar. Interestingly, Steve Jobs was also CEO and majority shareholder at Pixar up until that acquisition.
I bet with AppleTV+ Apple is wishing Jobs integrated Pixar into Apple instead of selling to Disney.
Nah, that would’ve spread the company too thin. Apple needed that laser-focus approach they had in the iPhone days, else they’d be dead.
An incredibly rare example of ‘I won’t buy it unless you pay me to’ actually working out in real life.