Anheuser-Busch Inbev said Tuesday that revenue growth in most of its global regions was offset by a drop in North American sales, in a sign of continuing fallout from a promotion with a transgender influencer that cost it sales.
The world’s largest brewer and parent company of Bud Light said adjusted earnings for the latest quarter rose 4.1% to $5.4 billion on revenues that climbed 5% to $15.6 billion.
Revenue in the United States for the July-September period, however, tumbled 13.5%. AB InBev, based in Leuven, Belgium, noted that sales to retailers were down “primarily due to the volume decline of Bud Light.”
Bud Light sales plunged amid a conservative backlash after the brand sent a commemorative can to transgender influencer Dylan Mulvaney in early April.
I mean they pissed off the only people willing to drink their dog shit excuse for alcohol.
Terrible business decision.
Amazingly, they ended up pissing off both sides.
First, they pissed off the transphobes.
Then, they pissed off everyone else by acquiescing to the bigots and pulling the ad campaign.
An absolutely moronic series of business decisions.
That’s what I like to see.
Yep, the other comments trying to explain away the drop are just sour grapes.