I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • @[email protected]
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    fedilink
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    172 years ago

    It’s user submitted as to where the blocks are, so a very new video won’t have it yet. One that’s been up for a while, and with enough votes, then yes.