I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

  • GarbageShoot [he/him]
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    fedilink
    English
    52 years ago

    Who wins in the end is beside the point, since the time adblock works is a victory for it

    But yes, YT has a set of substantial advantages over any free service