I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

    • @[email protected]
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      fedilink
      12 years ago

      HDCP tries to prevent that, and I’m sure that eventually there’ll be a new revision that’s even stronger than the current version.