I had turned targeted ads off, on Facebook and Instagram. I still got ads but they were not targeted based on my data. I could live with that
Today I got a popup requiring me to pick an option of either accepting targeted ads or pay the equivalent of €13/$14 for an addfree experience across all meta platforms.
Option 3 : Delete your FB profile, and live peacefully ever after 😀
The issue is, that Facebook is the main means of communication for family, friends, work and hobbies.