Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
You wouldn’t download an anti-piracy message.
Unironically, I have that ad saved under comedic commercials.
For a while when I had trailers enabled on Plex I would put the anti-piracy one up lol
One of my favourite anecdotes is that the agency stole the music in that ad. After a lot of effort the guy that made it finally got them to pay royalties.