Threatening messages aimed to prevent digital piracy have the opposite effect if you're a man, a new study from the University of Portsmouth has found. According to the research, women tend to respond positively to this kind of messaging, but men typically increase their piracy behaviors by 18%.
I actually spent time on ripping the ‘you wouldn’t steal…’ video from the first DVD that I had with it on it, just for the sheer irony. 😅