ranmagender to [email protected] • 2 years agoNFT Rulelemmy.blahaj.zoneimagemessage-square52fedilinkarrow-up1856
arrow-up1856imageNFT Rulelemmy.blahaj.zoneranmagender to [email protected] • 2 years agomessage-square52fedilink
minus-square@[email protected]linkfedilink18•2 years agoThis is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter. Then again this rebrand is right on the money for how Elon is managing twitter.
minus-square@[email protected]linkfedilink6•2 years agoSo right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes: https://timcalkins.com/2023/07/the-twitter-branding-debacle/
This is a textbook example of how to not do a rebrand. The only thing that has change on twitter is the logo, nothing else. Everything else is still twitter.
Then again this rebrand is right on the money for how Elon is managing twitter.
So right! A leading marketing professor at Northwestern is already breaking it down into the key lessons to learn from these mistakes:
https://timcalkins.com/2023/07/the-twitter-branding-debacle/