They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama’s campaign ads.
EA has really been at the “forefront” here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.
Yeah, like 15 years ago they wanted to add live updates to which ads are present and targetted ads iirc. At least for FIFA.
They had a live update system for Burnout Paradise and whatever the latest Battlefield was back then which allowed them to change the ads displayed on in-game billboards, some of which were Obama’s campaign ads.
EA has really been at the “forefront” here though, I remember when they put a Rexona ad in the pause menu of one of the late 90s FIFA games.
Flashback: Obama Advertises In Video Games During 2008 Election
Biden did it too
https://www.polygon.com/2020/11/2/21545771/joe-biden-fortnite-campaign-creative-map
Wtf isn’t Fortnite players like 99% children? How would Bidenjugend help win an election?