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2020: Microsoft sets goal to be carbon negative by end of the decade.
2023: Microsoft’s emissions are 30% higher than in 2020.
Main cause? The relentless push to meet AI demand, which requires new data centers built out of carbon-intensive steel, cement, chips.
Corporations will go green on public pressure. 
- afforestation and reforestation - growing trees where there weren’t trees before (afforestation).and regrowing trees (reforestation)
- soil carbon sequestration - changing farming methods to store carbon, theoretically over the long term (
) - bioenergy with carbon capture and storage - grow stuff, burn it and store the carbon
- direct air capture - extract and store carbon directly from the atmosphere using chemical or physical methods