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@jeffw@lemmy.worldM to News@lemmy.world • 1 year ago

Nike’s ‘hoo haa’ Olympic uniforms reveal everything, including sexism in sport

www.theguardian.com

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Nike’s ‘hoo haa’ Olympic uniforms reveal everything, including sexism in sport

www.theguardian.com

@jeffw@lemmy.worldM to News@lemmy.world • 1 year ago
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Girls are much more likely than boys to drop out of competitive sports. It’s little wonder when revealing kits are highlighted on the global stage
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  • PoliticallyIncorrect
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    3•1 year ago

    removed by mod

    • @Shou@lemmy.world
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      10•1 year ago

      You didn’t even read the article.

      • PoliticallyIncorrect
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        2•1 year ago

        I do I just like to pretend I don’t…

        • Urist
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          22•1 year ago

          • PoliticallyIncorrect
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            2•1 year ago

            LMAO…

            • @Olhonestjim@lemmy.world
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              2•1 year ago

              • PoliticallyIncorrect
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                1•1 year ago

                Hahaha…

    • @EldritchFeminity@lemmy.blahaj.zone
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      46•
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      1 year ago

      TERFs stop objectifying women challenge: impossible

      • PoliticallyIncorrect
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        4•
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        1 year ago

        Objectifyng isn’t funny unless women are objectifying themselfs selling nudes on the internet… LMAO…

        • Flying Squid
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          22•1 year ago

          You seem less ‘politically incorrect’ and more ‘arrogantly offensive.’

        • @jmcs@discuss.tchncs.de
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          29•1 year ago

          Ok Google/Siri/Alexa what’s consent and why is it important?

          There’s a world of difference between women (or men for that matter) engaging in a sexual activity on their own initiative by their own free will and a multinational trying to sexualize athletes against their will to sell more merchandise.

          • @feedum_sneedson@lemmy.world
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            1•1 year ago

            Economic coercion, what is it.

            • @jmcs@discuss.tchncs.de
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              2•1 year ago

              By that argument most jobs are immoral. I don’t understand why consenting to sex work is significantly different from consenting to working on a construction site. You could argue that without economic coercion no one would do such a job because of the negative health consequences and risks.

              • @feedum_sneedson@lemmy.world
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                1•1 year ago

                Could, and in fact would argue.

                • @yuri@pawb.social
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                  1•1 year ago

                  So go start a commune and live off the land. If everyone thought like you there would be no infrastructure, much less an internet for you to post this backwards take on.

    • BigFig
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      68•
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      1 year ago

      A leotard shaped in a way that creates a fucking camel toe and unnecessarily rides up to nearly the hip bone is not “feminine distinction”

  • @tacosanonymous@lemm.ee
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    15•1 year ago

    I hope they organize a “no shave” protest.

    • @Ilovemyirishtemper@lemmy.world
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      1•1 year ago

      I thought the same thing. The article mentions Brazilian waxes, and my immediate thought was f-that. Go full bush. You wanna see what my junk is really like? Feel free to view it in its natural state.

  • swiftcasty
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    51•1 year ago

    The leotard in question is worn by the model on the far right who, even though she is cut off, visibly has her hands covering her groin area. Perhaps a re-design is in order?

    • @ReveredOxygen@sh.itjust.works
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      1•1 year ago

      In another photo, you can see that it’s just shorts https://wwd.com/wp-content/uploads/2024/04/DOM0116.jpg?w=1280

    • @jeffw@lemmy.worldOPM
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      48•1 year ago

      If you’re too embarrassed to stand still on stage with it, competing isn’t gonna go well

      • @mipadaitu@lemmy.world
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        14•1 year ago

        Nike defended itself by noting that Team USA athletes not only have a choice between briefs and shorts but a wide variety of other outfit combinations. And the reigning Olympic pole vault champion, Katie Moon, criticized the notion that the uniforms are sexist. “Whether we feel best in a potato sack or a bathing suit during competitions, we should support the autonomy,” Moon, who is sponsored by Nike, wrote on Instagram.

        Sounds to me like they can chose whatever cut they prefer. The outrage should be more directed at the advertisement choice than the actual product line.

        • @Black616Angel@discuss.tchncs.de
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          10•1 year ago

          Which is a very shitty take. If they advertised with a string tanga and those star-shaped things some stripers tape to their nipples, everyone would be upset as well (and rightfully so). It’s not a matter of choice, the proposition itself is an insult.

          • @InFerNo@lemmy.ml
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            3•1 year ago

            Thong and tassles next time

            • @Omgpwnies@lemmy.world
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              2•1 year ago

              Go full ancient Greece and compete nude /s

      • @Shou@lemmy.world
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        20•1 year ago

        This is ignorant. Would you want to be remembered for your performance, or your cameltoe?

        • @_wizard@lemmy.world
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          4•1 year ago

          Can I haz both?

          • @mightyfoolish@lemmy.world
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            1•
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            1 year ago

            Ideally you should be wearing boxers or briefs under your trousers or shorts. Unless you want to go commando…

        • @icesentry@lemmy.ca
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          38•1 year ago

          Wait what? Didn’t OP just mean that if standing is already too revealing competing in it will be even more revealing? I don’t get the ignorance here.

          • @Shou@lemmy.world
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            5•1 year ago

            Fair enough. I thought they meant that the other way around. I agree that it sure af doesn’t help in competition.

        • Chozo
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          11•1 year ago

          I feel you’ve misinterpreted the comment you’ve replied to.

          • @Shou@lemmy.world
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            5•1 year ago

            Yeah. I did a dumb. Sorry about that.

    • @I_Fart_Glitter@lemmy.world
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      13•1 year ago

      NPR’s article shows more people and a male athlete is also in skimpy bottoms and rocking the fig leaf hands.

      https://www.npr.org/2024/04/15/1244773342/nike-team-usa-women-uniform-revealing-olympics

    • @Kbobabob@lemmy.world
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      6•1 year ago

      Looks more like shorts to me. You can see the Nike logo on the left thigh.

    • sverit
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      1 year ago

      Are you sure? To my understanding it’s about the high bikini line of the version on the right here: https://s.yimg.com/ny/api/res/1.2/Tb0lyB1mWx0d2hYJRxe.tQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTY0MDtoPTM2MDtjZj13ZWJw/https://media.zenfs.com/en/thedailybeast.com/e3aa711e17bc08efd060875613f4dc07

  • @ObsidianNebula@sh.itjust.works
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    30•1 year ago

    What’s going on with Nike and their uniforms? The MLB ones are pretty bad where you can basically see through the pants, and now this.

    • @NegativeInf@lemmy.world
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      20•1 year ago

      Gotta grift somewhere. Make that fabric shear so we use less and just call it “breathable” and “form fitted.” And then charge em 3 times more.

      • @Kusimulkku@lemm.ee
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        7•1 year ago

        I doubt anyone at Nike is giving two shits about the fabric savings for the Olympic team uniforms lol

    • @TGTX@lemmy.world
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      3•1 year ago

      Uniforms on the MLB side seem to be getting worse after the start of the season. There have been instances already of pants just ripping apart. Now, there have been sweat stain issues with the uniforms too. Some teams like the Mariners, Rangers, and Brewers are still waiting on full uniform sets. It’s been a chaotic mess.

  • @ryan213@lemmy.ca
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    41•1 year ago

    There’s no sexism on sport. Wtf are you talking about?!

    /s just in case.

  • @ILikeBoobies@lemmy.ca
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    5•1 year ago

    Girls are much more likely than boys to drop out of competitive sports. It’s little wonder when revealing kits are highlighted on the global stage

    It’s likely more to do with pay and societal pressures

    • BreakDecks
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      1 year ago

      deleted by creator

      • @ILikeBoobies@lemmy.ca
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        1•1 year ago

        No, pressures to be a mom, take a quiet job, and be submissive

  • Flying Squid
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    48•1 year ago

    I can’t be the only one to notice that Nike thinks that able women should be sexualized, but disabled ones should wear long pants. I’m not sure which women that is more insulting to.

    • @theneverfox@pawb.social
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      2•1 year ago

      Both. Each side of that equation makes the other one worse

  • @FontMasterFlex@lemmy.world
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    5•1 year ago

    sensationalism at it’s best. they have other options to wear if they don’t want to wear that.

    • BreakDecks
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      1 year ago

      deleted by creator

      • @FontMasterFlex@lemmy.world
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        1•1 year ago

        that’s a failure of the publication, not nike. like i said, it’s sensationalism at it’s best.

    • @jeffw@lemmy.worldOPM
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      8•1 year ago

      And that argument is discussed in the article. Doesn’t mean it isn’t sexist

      • @FontMasterFlex@lemmy.world
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        1•1 year ago

        how is it sexist? women are allowed to wear the mens gear if they want. it’s up to the athlete to choose.

  • @Otakulad@lemmy.world
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    25•1 year ago

    Uniforms should be issued, not designed by the country. Some countries have invested $10,000s of dollars to ensure their athletes have the least amount of drag, namely in swimming. At that point, it isn’t the talent of the athlete, it’s the clothes. Put everyone on even playing ground clothes wise.

    • Cethin
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      6•1 year ago

      This would be my preference. The Olympic committee should put out a set of design and material guidelines, and each athlete can choose from that. That can have them printed with different patterns or whatever, but it must meet the guidelines. There should probably be several different shapes for “men” and “women” patterns that anyone can choose from any set.

    • @ILikeBoobies@lemmy.ca
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      6•1 year ago

      Nudity all around!

      • Boomer Humor Doomergod
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        6•1 year ago

        The original Olympics were a bunch of greased up naked guys

        • BreakDecks
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          1 year ago

          deleted by creator

        • @ILikeBoobies@lemmy.ca
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          1•1 year ago

          https://tenor.com/uBmR.gif

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