• @Omgboom@lemmy.zip
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    2211 months ago

    Don’t worry they will have an ad free subscription service where for an extra $100 a month you won’t be shown any ads.

  • merde alors
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    11 months ago

    if they give people those cars freely, why not

    edit for the downvotes : i’m not proAdvertisement. I’m just considering a situation where, let’s say in a city with a shared car service, you rent cars for a couple of hours you need, instead of owning a car (it already exists in some cities). I guess some people would be willing to see a couple of ads instead of paying for the rental and in that case: why not

    • @solsangraal@lemmy.zip
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      2211 months ago

      they probably have rental car companies in mind, where if the driver has no choice but a ford with ads, then that’s what they get. and you can bet your ass that if forcing ads on customers means a lower price for their fleet, that’s exactly what they’re going to do

    • N3Cr0
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      911 months ago

      Free for the first year and they will eventually charge for the “Standard subscription with ads”. You can always upgrade to premium. Hopefully, the adaptive suspension will then start working!

  • @where_am_i@sh.itjust.works
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    1311 months ago

    Amazing. there will be one car manufacturer with this garbage and the rest of them won’t be allowed to use this parented technology

    • @booly@sh.itjust.works
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      1211 months ago

      Wait is there a way to invent awful things and then patent troll so that nobody can actually bring them to market?

    • @ripcord@lemmy.world
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      711 months ago

      If it gets used at all, that would be the best case scenario.

      And it might even go down like things have with GM and their blocking Android Auto and Carplay (affecting their bottom line). And it might even affect enough that they’d stop.

      But that’d be the beat case scenario (still feasible, even in hypercapitalismworld. But unlikely)

  • Ænima
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    1311 months ago

    The worst* make of cars is now hoping to fuck over their consumers even more.

    * can’t change the fucking battery unless you take half the fucking engine area apart.

    • DarkSirrush
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      411 months ago

      Really? My battery is under my spare in the trunk.

      My lithium batteries on the other hand I think you have to remove the back seats to access, but I honestly hope I can afford to trade it in before I need it.

      • @Raiderkev@lemmy.world
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        911 months ago

        I mean, you low key proving OPs point. That is a pain in the ass to get to. For basically, forever it’s been under the hood in the front, and the easiest thing to get to.

        • DarkSirrush
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          511 months ago

          I wasn’t trying to disprove the point, I was just curious what ford vehicles the battery is up front and impossible to remove.

          And honestly, for how often a battery needs to be removed, under the spare tire in the back is not bad at all, and there are still jump points under the hood and easily accessible. Clearly labeled too.

          • @Raiderkev@lemmy.world
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            111 months ago

            Yeah, but on a car with electric locks, and an electric lift gate which I’m assuming yours has (could be mechanical, but most cars these days are crossovers, so I’m assuming that’s what you have) a dead battery means you can’t open the trunk latch. It’s absolutely a stupid place to put it. You either have to jump it to open the hatch, or go over the back seats while taking out the floor panels to get to it. My own car, the battery is under the hood, but there’s 2 plastic pieces that need to come off via push clips, and if you’re stranded and don’t have something to push in the clips and pull them out, you’re going to have to rip the piece off to get to the battery and break the clips or the plastic piece. It’s fairly simple, but that plastic serves almost no purpose.

            • DarkSirrush
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              211 months ago

              My car was too cheap to have an electric liftgate, though I don’t know if I can open it with a dead battery - never tried, and never had a battery so dead it needed replacing that urgently. Very possible it doesn’t open with a dead battery though, at least if the vehicle is locked when the battery dies.

          • @InternetUser2012@lemmy.today
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            311 months ago

            Probably talking about an Escape. Half the battery is under the wiper cowl, but it’s still not bad to change if you know what you’re doing.

            • DarkSirrush
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              311 months ago

              An old escape maybe? Mine is a '21 and definitely not like that.

            • Ænima
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              111 months ago

              It is a 2014 Ford Escape. But this is not the only experience of this sort that I’ve had with Ford.

        • @InternetUser2012@lemmy.today
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          311 months ago

          A pain in the ass was Chrysler’s brilliant idea to put the battery in the wheel well. You have to take the tire off, remove the fender liner then pray the hold down bolts don’t break (they will) then deal with trying to get the cables off with hardly any room.

  • Todd Bonzalez
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    7411 months ago

    For those who don’t understand Ford’s strategy here: Ford has tons of goofy patents like this, and they’re just waiting for someone else to do this so they can get royalties.

    They’re patent trolling bad ideas…

    • @sic_semper_tyrannis@lemmy.today
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      2111 months ago

      Maybe so at this point in history. Don’t be surprised when Ford implements it or something similar at a later date. Ads are in most everything now and they have already sold your data to insurance companies.

      • Midnight Wolf
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        11 months ago

        “it’s just in the corner, when you drive near one of our Partner companies”

        “it’s just a square on the main menu”

        “it’s just a brief full-screen suggestion”

        “it’s just whispering sweet nothings at a forced-volume into your Harman Kardon premium audio system (we have always done this for plebs who opted for our standard audio system)”

        “it just adds an additional waypoint to your route, like our new Signature Partner, Dunkin’ Doughnuts. Get a free small coffee when you spend $15 and say the keywords ‘ADS4LIFE’ into the drive-thru robot”

        “it’s only taking control and driving you in comfort to your nearest Ford dealership to trade-in your vehicle at 100,000 miles”

        “it’s only siphoning your blood plasma to keep the FordOS AI financially afloat”

        “it’s only recording your banking details at the ATM and charging you a monthly weekly fee to support and assist you with our cutting-edge technology”

        “GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON”

        • InEnduringGrowStrong
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          311 months ago

          “GIVE US ALL YOUR MONEY NOW OR WE ARE DRIVING YOU OFF THE GRAND CANYON"

          Can I just skip straight to this part?

    • @lando55@lemmy.world
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      811 months ago

      Thanks for calling attention to this. Oftentimes when a patent is applied for there is no intent to implement it. This is actually a clever way to get ahead of the direction of the market and license to other manufacturers.

      Having said that, it’s still Ford, and once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.

      • @AA5B@lemmy.world
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        211 months ago

        This is a patent troll, stiffling innovation gaming the patent system for something [we hope] they never intend to produce. Even if it’s a horrible idea we want stifled, that’s still a patent troll

      • Todd Bonzalez
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        111 months ago

        once it’s generally accepted for this type of ad to be displayed they’ll jump on it real quick.

        That’s inevitable, but in this scenario they own the patent.

    • AlexanderESmith
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      1511 months ago

      Getting patents for hyper-annoying things, taking shit for possibility thinking about employing the tactic in the future, keeping other manufacturers from being able to without paying for it…

      Are… are they the heros we need?

  • @kent_eh@lemmy.ca
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    11 months ago

    Ford stopped making the types of vehicles I want to own several years ago.

    Until my current vehicle, every previous vehicle (over a period of 43 years) I’ve owned was a small, low options, affordable, fuel efficient 4 cylinder Ford.

    Since they stopped making anything like that to focus on F150s and bigger, I now own a Corolla.

  • Be me

    Driving 2026 Ford shitbox down 99

    Traffic is slowing up ahead

    Suddenly the windshield becomes a full-screen ad for Nord VPN

    Cant_see_shit.jpg

    Crash into semi

    Just before I black out from the pain, hear from behind me “This traffic accident brought to you by Nord VPN.”

  • @Trilobite@lemm.ee
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    211 months ago

    I went into my truck and disconnected the LTE antenna now it can’t phone home for all the tracking

  • Anti-Face Weapon
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    4111 months ago

    Although the chances of me buying a Ford are extremely small, the odds of me getting a car with ads are 0%

    • skulblaka
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      411 months ago

      If other people buy these, you won’t have much of a choice for much longer. I predict every auto manufacturer jumping directly onto this bandwagon if it doesn’t sink Ford’s sales (it won’t).

      People like you and I are going to end up driving 2005 Honda “classic cars” 30 years past their lifespan.

      • Anti-Face Weapon
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        111 months ago

        Honestly there are a lot of variables involved. There will always be a market for cars without all that nonsense, and it’s cheaper to produce a car without a touch screen. If I have to drive shitmobiles to avoid having to deal with “car as a service”, then that’s what I will do.

    • @xthexder@l.sw0.com
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      611 months ago

      Well, if you buy a used one, they first started putting the cellular modems in in 2017, and all models by 2020. You can check which models here

  • @CrowAirbrush@lemmy.world
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    10411 months ago

    Ah i see, time for ford to go down in the history books.

    Not like that will happen, but i truly think they deserve that as a result for even considering this.

    I’m already sick of the amount of ads that find a way into my private living space, but i’ve managed to negate 90% of them.

    “We need to make money” yeah sure, but not at the cost of me. If you want to make money off of me i need you to sell me stuff i get to keep and are actually worth the cost.

    I work too much and make too little to allow them to invade my private space.

    • @futatorius@lemm.ee
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      11 months ago

      Time for a law to be passed that kills off this bad idea permanently.

      The main cause of fatal accidents is driver distraction. Anything that adds to it is moving in the wrong direction.

      They should also ban the use of tablet computers in place of proper displays and controls in vehicles.

      • palordrolap
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        1111 months ago

        Time for a law to be passed that kills off this bad idea permanently.

        With governments (of all alignments) in the pockets of, or otherwise under the influence of, the very large corporations whose advertising would stand to benefit from this, I have only the following to say: Good luck with that.

      • @AA5B@lemmy.world
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        111 months ago

        That’s not enough. Amazon tablets started with ads only on Lock Screen and startup. Those are also not ok