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Making their logo ugly is going woke?
Woke just means bad now to the less mentally inclined it seems.
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It’s a shitty logo update, as is the case most of the time these days, but yeah it’s not worth getting worked up about lmao
You’d probably get fewer of the lazy tldr downvotes if you put quotation marks around “gone woke” to distance yourself from it.
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Their logo doesn’t have a jaguar and their car commercial doesn’t have any cars. Fuck it, whatever
I read this as joguar when I first scrolled by.
I dont understand modern logos principles. How tf is that recognizable. Also animals are fun. Stop getting rid of animals from icons.
I love how the new logo could be literally done in less than a minute on fucking microsoft office. They didn’t even bother with a cool looking font, just generic curvy shit
I’m sure they spent an unreasonable amount of time getting that ugly font look just right.
It cost at last 50 million in a fancy name designer fees.
JaGUar
Somewhere in Jaguar HQ, a marketing firm convinced the CxO suite that the most pressing problem facing the company was that the logo was wrong. So, in the interests of the shareholders they write off the goodwill value of the existing brand and dump millions of euro into this.
But who cares?
Sure, the idiots at jaguar are flushing their brand, but who cares?!? It’s their shit pile to destroy, after all…
It is more that there’s a grift happening. What’s the odds that theres a tenuous conflict of interest here with the various business and executives concerned? It’s a small cub and everyone scratches each other backs.
Hah don’t worry, the existing brand is utterly fucked now. One of the worst, most unreliable and badly made cars on the market
It’s still a prestige brand in the eyes of the masses. It might not be as good a brag down at the country club, but letting the plebs know that you can afford a car that costs more than their house still has value.
It might not be as good a brag down at the country club
That depends on if you’re buying new or you have a classic roadster.
A starting price jaguar f-pace ev is about the same price as a Ford explorer, jsyk.
One of the worst, most unreliable and badly made cars on the market
But enough about Tesla.
Everyone circlejerks about this online but every IRL owner I’ve actually spoken to say it’s the best car they’ve ever owned.
Yeah, because who wouldn’t want to drive a car from a company whose quality control policy is “don’t” that does welding like this?
And fit things together this well
It may be quick and pretty to look at if you don’t inspect it closely, but it has the price tag of a brand new Aston Martin and the build quality of an 80s Yugo.
So, I’ve never owned one, but did a test ride on a con. It was the most plasticy, janky mess I ever sat in. Ok, a Hummer I once sat in was maybe equally bad.
Every surface your hand could touch wasn’t fastened properly and moved in ways it shouldn’t. The door handles wiggled about. The touch screen replacing the middle console - absolute nightmare. The swinging door got stuck halfway.
You could say, all of this is the interior and not the engine. But it’s what the user interacts with. If I can’t trust the manufacturer from my experience with the door handle, I’ll have a hard time trusting them about the brakes.
Blimey, maybe their production quality varies based on which factory it was built in (or Euro NCAP have better quality control regs), the one I’ve been in was lovely!
What are they selling now 🙄
Cheap vapes and gucchi knock offs apparently.
I fucking hate this minimalist design trend more than it is probably reasonable to hate an aesthetic. It’s got the personality of unfinished drywall.
The younger generation barely reads let alone reads cursive. This is next generation marketing you aren’t the audience I imagine.
Even if that’s what’s going on (or at least that assumption on the part of the design team is what’s going on), this is shit. You know what requires even less reading than script OR basic print? THE FUCKING PICTURE OF THE FUCKING JUNGLE CAT.
That’s what it is, isn’t it. Retirement in their design department, new hires and this is a Millenial message marketing to Gen Zers (and Alphas too, automotive preference starts early)
Honestly I think unfinished drywall has more personality. It’s utilitarian and rough around the edges, without the shiny surface veneer.
That new Jaguar logo is like somebody took a beautiful old house full of exposed brick and wood work and put a coating of white paint over everything.
It should be those puprple and yellows of Corporate Memphis
I too am something of a joguar
I hate these new logos these corporations make, the old jaguar logo looked like power the new one looks like some weird startup.
Soon there will be no color, no originality.
Just a single font to use everything will be homogeneous and consolidated. Minimal, inoffensive and focused grouped to appeal to everyone and also no one.
Movies, music, games, brands.
I prefer the new font but dislike the removal of the jaguar logo.
/uj Technically this is their new logo:
J a G U a r is just their new typeface (I think that’s the name?); and apparently/allegedly is to make the pronunciation closer to UK English, rather than American.
Either way, though - it’s still…
/j
…pReTtY fArKiN’ sToOoPiD.
I would have guessed that was a Puma logo.
Slazenger
You’re making that up.
You spell stoopid with three O"s. Maybe your the stoopid,
Yeah that’s pretty dummb
typeface (I think that’s the name?);
Logotype.
Changing things for sake of changing things. Like Microsoft with every moronic “update”.
![You know what, fuck you [un-Jags uar icon]](https://lemmy.world/pictrs/image/c1e5def3-4f79-4ee4-b74e-3672dac8df0e.png){kind=link}