I’ll probably stick to asking for oat milk instead of “porridge water” or whatever the new mandated name will be. To be honest I do think calling it “milk” lets them inflate the price when it is essentially porridge water.
I love porridge water.
The trade mark isn’t worded like they’re saying they’re milk.
The term “post milk” makes me think “better than milk” which is accurate.
Feeling a bit insecure are you, dairy industry?
They see younger generations using less milk and this is their tantrum.
Meat industry does this too, but aren’t as successful most of the time.
They see younger generations moving away from dairy, and claim it’s because non-dairy stole the words.
When in my case at least, it only took a week milk-free to realise that having mild discomfort in your stomach all the time isn’t normal.
And that drinking MOMA instead left me feeling lighter and happier.I switched to oat milk simply because it lasts longer in the fridge. Cow’s milk is not designed for any kind of shelf life at all.
i prefer oat cream because JESUS CHRIST IT’S LIKE HALF THE PRICE
well, it is in one store, in all the other stores they just jack it up to exactly the same price because fuuuuuuuuuuuuuuuuuuuuuuuuuuuck yoooooooooooooouuuuuuuuuuuuuuuuuuuuuuuuuuu
Nothing like a nice glass of oat juice
Courts don’t define words, people and dictionaries do. And this was in the telegraph which means it BS anyway. Ignore and don’t click
Laws and consumer protection agencies can and do define words in the context of consumer goods.
And what about the word “milking”? Is it legal to use when you are not talking about mammaries?
Dairy UK had argued that it was unlawful to use “milk” in a trademark relating to “products that are not mammary secretions”.
I think consumers need to argue that all milk should be accurately labelled as “mammary secretions”
“thin gruel” just doesn’t have the right ring to it
It just needs a bit of snazzy marketing.
Just call it Ultragruel or Oatfuel and write “PROTEIN” on it in big letters.
Actually, now I think about it, that only covers one section of the market.
You should also release exactly the same product with with different packaging a few times:
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One with an off-brand Mr T character mascot, called “I Pity The Gruel”.
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One called “Bilk : Better than Milk”.
That’s a few shelves of supermarkets covered with selling the same thing. I’m sure you can cover some more with a few like “Barista Supreme: Oat-based Cream”, “Oat Water”, “Oat Juice” and simply “Oat-based Drink”. Maybe even “Oat Blood”, for Goths and “My dad was a gruelmaker” for Keir Starmer fans.
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But it gives you an excuse to say “please, sir, may I have some more”.
Minor Figures oat milk is my favourite. Try some different brands. You’ve been given a bad one… was it cheap?
I don’t like oat milk but it’s more milk-like than skimmed UHT (bleurgh…). But I guess the line had to get drawn somewhere…
It’s weird how much they love UHT milk on the continent. If you get a Starbucks in France (not sure why you would) then it’ll be that UHT shite.
Shout out to how much UHT ruins milk.
This is karma for saying it works in tea.
oaty tea eh? sounds a bit over the top to me.
Honestly prefer it to milk in tea. I still use milk at home since I can’t be arsed to have fancy milk for porridge and tea only but at the office I’ll go for the oat milk by preference.
The barista grade stuff works pretty well in builders tea, honestly.
You just have to get in the habit of shaking the carton.Oatly oat cream is a staple in my fridge at this point. It’s basically better than cream (or milk if diluted) in many recipes because it’s more heat resistant and flavour neutral.
some places called nut-based milk “mylk” to avoid this legal complication.
they could probably start doing that.
Kidding aside, dairy companies are embarrassing themselves. Everyone I’ve ever met just calls it oat/soy/almond/whatever milk anyway, regardless what’s written on the package, even if they don’t drink it.
It’s not MILK (milk), it’s MlLK™ (mllk)!
Easy enough, go with “oat mealk”
I MADE THIS FOR YOU!
Call it MlLK where you replace the capital i with a lowercase L
Oat klim.
Gosh that’s good
Taco bell calls its beef-like offering “beefy”, like a “beefy 5 layer burrito”.
I’d have some Oat Milky.
I love dairy milk, especially and exclusively UHT Milk. But fuck the dairy industry so much.
