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yes, the brutalist taco bell aesthetic, will go down in history as one of the more curious periods of fast food branding, i’m noticing recently they’re just now starting to feather in color and new signage again
In the Fascist States of America, a McDonald’s techbro named BigBallz voice will serve you a burger with no beef, charge you double, and call it freedom.
You ask, where’s my Mcplayground? Well, it is outsourced, replaced with a sad bench on which a crying Ronald McDonald sits, holding a sign about liability.
They’re the same picture.
Looks like they changed their target group.
I’m just surprised, looking at comments here, how many people here belong to the formerly targeted group.
In both cases it’s millennials. It’s even called “millennial grey.”
It’s because as children we had sensory overload from the old McDonalds and the 90s in general were a very colorful time. Think Nickelodeon and Jazz paper cups, it was over the top, so we had to reign it in.
I mean I think it looks pretty dope, if you take off that mcdonalds logo it would make for a nice starter minecraft house
That actually makes sense.
I think their target group is exactly the same, they just aged a bit
Yes, that’s what I actually also considered writing - you’re reading my mind :)
Dude those ball pits were special, they don’t exist anymore. Disease infested suffocation hazards, but special.
One is makeup the other one is the ugly truth
Not entirely, the food and price was also way better back in the day, especially the 90s
It was just as unhealthy back then though.
Unhealthy, sure, but better quality and yet cheaper. Now it’s expensive, but made really cheaply
Not exactly though, I mean yeah sure it is fast food but you dont get it that the quality of food there was way better back then
Not just McDonald’s, every big chain has it’s own neutral toned square box exterior now. Nothing interesting about any of the architecture. Not that they have to be great works of art, but everything looks exactly the same.
I do think they have an obligation to be pretty. Pretty things make people happy. It’s a contribution to the social project we’re all working on.
A walkable city, not that a McDonalds drive-thru is specifically part of that, should have greenery, places to hang out, and pretty buildings to look at. People should like being wherever they happen to be.
If you compare the two buildings in the picture, the top one I’m sure you have to drive to, but it at least looks like an inviting place to hang out with your kids or something. The bottom one almost seems hostile to that idea. And the main reason it even looks like that is austerity. At least I think so. Big gray cubes are cheap to build and easily templateable.
The main reason this McDonalds looks like this is austerity. At least I think so. Big gray cubes are cheap to build and easily templateable.
Yeah, that’s the problem!
Now they are pretty, but I see why you’re unhappy.
Whenever I take road trips I try to spot the old Pizza Hut buildings by the shape of the roof. It’s surprising how many there are.
Architecture in the Soviet Union
This is literally Dallas, Texas, USA.
TBF, the latter is a much better reflection of how lifeless and awful their food is.
The last time I ate McDonald’s, I arrived in Pasewalk, a tiny town in Mecklenburg-Vorpommern, on a much delayed train at 2 in the morning. They where the only place that was open, and I hadn’t eaten since noon.
That burger was kinda OK, but it might have been the circumstance. They stopped selling vegan burgers anyway, so whatever.
Hunger is the best cook 🤷♀️
i was really hungover and had taken some painkillers with codeine and i had a single mcdonalds cheeseburg and it was dynamite
I’d say most food tastes amazing when drunk /hungover, let alone on a codeine high
granted. at the end of the day though, the reliability/consistency of a mcdonalds cheeseburger is a stable constant in a mecurial world. they dont make crumbs. they’re essentially astronaut food
I would wager it was the codeine painkillers that were dynamite and the burger was mostly a side effect
Well no. McDonald’s is pretty tasty it’s just horrific for you and the planet.
it’s just horrific
for you and the planet.That’s the same sentence just far dumber and less descriptive.
McDonald’s is pretty tasty
Your opinion is factually incorrect.
Opinions aren’t generally hinged on factuality bud especially ones that depend on taste but you clearly don’t get social norms like don’t be twat so I’ll forgive the misstep and tell you outright… Don’t be a twat.
Really depends on the country. Technically the menu is almost the same everywhere but the ingredients and quality absolutely isn’t.
It reminds me of the Griswold’s neighbors in the Christmas Vacation movie, Elaine and Ponytail
Todd and Margot
The mistreatment of the yuppies is my favorite part of that movie. When she opens the door and gets attacked by the squirrel and then the dog, or when the icicle destroys their stereo I crack up every time.
The playpen was nasty af tho
I remember as a kid being in one, then a baby in there pissed like twice the amount of piss that their entire body could even displace from a tub. The parent collected the baby and left without saying anything to anyone. The thing then smelled like piss for the next two years until they renovated to the mccafe boring design and just got rid of the play area.
Let’s just say, I’m glad you guys aren’t architects.
Psshht. Imagine how badass the Empire State Building would look with a permanent King Kong statue on top.
Now imagine EVERY BUILDING.
I accept your apology.
I disagree but I’m willing to accept a compromise at gargoyles.
Ahem, not marketing to kids is bad?
Nah, bottom is better. Attracting kids to get the habit of eating unhealthy isn’t.
This isn’t about McDonald’s this is about society. All the colour and excitement has gone, McDonald’s is just one of the casualties.
Corporations can’t, by definition, be victims. Fuck them all.
Even the architecture of their fast food joints is fascist.
Ronald’s second term
Typical family with kids can no longer afford to eat here since the business model is to maximize shareholder value. So it makes sense to rebrand to the only people who can afford it.
the menu prices are insanity.
last time i was in there, they wanted 3 bucks for the shitty little burger they used to sell for 99 cents.
Not even getting started on 10 dollar bigmacs and other stupidity.
