I think it’s spelled one way. Kept seeing a particular other spelling online over the years. Literally just occurred to my dumb ass that maybe it’s a regional difference, and not flat out misspelling, especially since this word—while not inappropriate—is not something I think schools would ever bother to try to teach you to spell correctly.

trying not to influence answers, which is why I am not writing the word, but if you need it:

I know it as “aw” or “aww,” and what I think to be a misspelling that might just be a regional difference to be more worldly-minded about is “awe,” which I know as a wholly different word (and when I looked it up in the dictionary before posting this, I never got back anything about cuteness). But hey, homophones exist